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Software · head to head

Amplitude vs Productboard

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Productboard logo

Productboard

Software

Product management system that helps you understand what customers need

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Productboard per-maker pricing escalates quickly for larger product organizations
  • They diverge on capability: Amplitude covers Event tracking, Productboard covers Customer insights portal.

Where they differ

Only the attributes on which Amplitude and Productboard actually diverge.

Attributes where Amplitude and Productboard differ
AttributeAmplitudeProductboard
PlatformsWeb, Ios, Android, ApiWeb, Mobile, API
Founded20122014

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Productboard

  • Customer insights portal
  • Feature prioritization
  • Dynamic roadmaps
  • User feedback management
  • Product hierarchy
  • Custom scoring
  • Release planning
  • Stakeholder alignment

Both cover

  • Salesforce
  • Slack
  • Zendesk
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Productboard
  • Feature adoption trackingnot Productboard
  • Conversion rate optimizationnot Productboard
  • Customer journey mappingnot Productboard
  • Retention improvementnot Productboard

Productboard

  • Product roadmappingnot Amplitude
  • Feature prioritizationnot Amplitude
  • Customer feedback managementnot Amplitude
  • Stakeholder alignmentnot Amplitude
  • Product strategynot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Productboard

  • Per-maker pricing escalates quickly for larger product organizations
  • Connection to Jira often functions as one-way integration with limitations
  • Manual feedback collection processes are time-consuming and error-prone
  • Lacks strategic product management functions beyond feedback centralization

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Productboard

Free
  • StarterFree
    • 50 feedback notes
    • 1 Teamspace
    • 1 Objective
  • Spark$15/month
    • Feedback portal
    • Prioritization boards
    • Roadmap views

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Productboard if

  • You need customer insights portal.
  • You want to start without paying.
  • You work on Web, Mobile, API.
  • You also want feature prioritization.
Productboard review

Questions people ask

Is Amplitude or Productboard better?
Neither clearly leads. Amplitude starts at Free and Productboard at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Productboard?
Amplitude starts at Free and Productboard at Free.
Does Amplitude or Productboard run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Productboard runs on Web, Mobile, API.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Productboard is typically brought in for.
What can Amplitude do that Productboard cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Productboard covers Customer insights portal, Feature prioritization, Dynamic roadmaps, User feedback management. Both handle Salesforce, Slack, Zendesk, SOC2.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Productboard: What is included in the Spark plan?

Productboard Spark at USD 15/maker/month (annual) or USD 19/maker/month (monthly) includes the feedback portal, prioritization boards, roadmap views, and AI features. Spark includes 250 AI credits per maker per month.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Productboard: Is there a free plan available?

Yes. Productboard offers a free Starter plan with 50 feedback notes, 1 Teamspace, 1 Objective, and 1 Product Portal.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Productboard: How many AI credits do new users get?

New signups receive 150 free AI credits to trial AI features, plus the included 250 credits per maker per month on paid plans.

Source
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Related pages

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