Softwr

Scheduling & Booking · head to head

Boulevard vs Gong

Boulevard logo

Boulevard

Scheduling & Booking

Client experience platform for salons

From
$175/month
Rated
-
Gong logo

Gong

CRM & Sales

Revenue intelligence platform

From
$1600/user-per-year
Rated
-

The short version

  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • They diverge on capability: Boulevard covers Intelligent scheduling, Gong covers Call recording.

Where they differ

Only the attributes on which Boulevard and Gong actually diverge.

Attributes where Boulevard and Gong differ
AttributeBoulevardGong
Starting price$175/month$1600/user-per-year
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, Android, ApiWeb, Cloud-based SaaS
CategoryScheduling & BookingCRM & Sales

Identical on both: free tier (No), user rating (Not yet rated), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Gong
  • Running point of sale and card payments alongside schedulingnot Gong
  • Automated client messaging, intake forms and marketing campaignsnot Gong

Gong

  • Call analysisnot Boulevard
  • Deal forecastingnot Boulevard
  • Sales coachingnot Boulevard
  • Win/loss analysisnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.

Questions people ask

Is Boulevard or Gong better?
Neither clearly leads. Boulevard starts at $175/month and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Gong?
Boulevard starts at $175/month and Gong at $1600/user-per-year.
Does Boulevard or Gong run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Gong runs on Web, Cloud-based SaaS.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Gong is typically brought in for.
What can Boulevard do that Gong cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Both handle Web support.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source

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