Softwr
Boulevard logo

Boulevard

Client experience platform for salons

As of 30 August 2026, Boulevard starts at $140/month. Boulevard is a premium client experience platform designed for appointment-based, self-care businesses. Softwr lists it under Scheduling. Boulevard is made by Boulevard Labs Inc, launched in 2016, available on Web, iOS, Android, API.

Overview

What Boulevard does

Boulevard is a premium client experience platform designed for appointment-based, self-care businesses. It combines intelligent scheduling, client management, POS, and business analytics with a focus on delivering exceptional client experiences at every touchpoint.

What people use it for

  • Appointment booking and client management for salons, spas and medspas
  • Running point of sale and card payments alongside scheduling
  • Automated client messaging, intake forms and marketing campaigns

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Boulevard.

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Cross-shopped

What people choose instead of Boulevard

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Boulevard costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Essentials

$140 /mo

  • Up to 5 professionals
  • 100 free texts
  • 500 free email blasts
  • 25GB storage

Premier

$234 /mo

  • Unlimited professionals
  • 250 free texts
  • 1000 free email blasts
  • 50GB storage

Prestige

$328 /mo

  • Forms add-on
  • 2500 free texts
  • 10000 free email blasts
  • 100GB storage

Enterprise

On request

  • Custom pricing

Capabilities

Features

  • Intelligent scheduling

  • Client profiles

  • Point of sale

  • Inventory management

  • Staff management

  • Gift cards & packages

  • Two-way messaging

  • Business analytics

  • QuickBooks

    Integration with QuickBooks

  • Xero

    Integration with Xero

  • Mailchimp

    Integration with Mailchimp

  • Klaviyo

    Integration with Klaviyo

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What is Boulevard's pricing per location?

Essentials starts at $140/month, Premier at $234/month, and Prestige at $328/month per location. These prices reflect a current 10% new customer discount; standard rates are $176, $293, and $410 respectively.

Source
What professional limits apply to Boulevard plans?

Essentials supports up to 5 professionals. Premier and Prestige support unlimited professionals. Enterprise is available for large complex operations requiring custom solutions.

Source
What messaging allowances come with Boulevard?

Essentials includes 100 free texts and 500 free email blasts monthly. Premier includes 250 texts and 1000 blasts. Prestige includes 2500 texts and 10000 blasts. Additional messaging packages and automation features are available as add-ons.

Source

Behind it

Who makes Boulevard

Company
Boulevard Labs Inc
Based in
Los Angeles, CA
Share

Keep looking

Where to go from Boulevard

Best Scheduling software for

Compare Boulevard with

Other Scheduling software

  • Your intelligent calendar that prioritizes for you

    From $19/mo12 researched notes
  • Scheduling automation platform for eliminating back-and-forth

    Free, then $10/mo14 researched notes
  • Scheduling infrastructure for everyone

    Free plan13 researched notes
  • Enterprise spa and salon software

    From $200/mo12 researched notes
  • Book local beauty services

    From $29.99/mo11 researched notes
  • Online booking system for service businesses

    Free plan8 researched notes
  • Free appointment scheduling and customer management

    Free, then $5/mo12 researched notes
  • Beautiful booking for beauty pros

    From $28/mo13 researched notes
  • Danish workforce scheduling and shift management software for shift-based businesses

    From £2.99/user per month10 researched notes
  • Smart scheduling software with AI-powered features

    From $11/mo15 researched notes
  • Scheduling with an unusually large free tier and heavy branding control

    Free plan13 researched notes
  • German-hosted scheduling with GDPR positioning and CRM features built into the upper tiers

    Free, then €10/mo12 researched notes
  • Appointment scheduling software

    Free, then $7.2/mo15 researched notes
  • Enterprise spa and salon software

    From $200/mo12 researched notes

Softwr does not host reviews and shows no star rating for Boulevard, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

More on Boulevard

Best Scheduling software alternatives

Class and camp booking software for children activity businesses, with a marketplace that takes up to 30 percent

Per business per month, plus marketplace commission

Appointment, class and resource booking with an unusually capable free tier

Per user per month

Scheduling with an unusually large free tier and heavy branding control

Per user per month

German-hosted scheduling with GDPR positioning and CRM features built into the upper tiers

Per user per month

Appointment scheduling priced per calendar rather than per business

Per calendar per month

Flat per-location class management for gymnastics, dance and swim schools, from 139 USD a month

Per location per month

Registration and activity management for community recreation, with a 1% fee on top of the subscription

Per month plus 1% of invoiced items

Compare Boulevard with alternatives