Softwr

Scheduling · head to head

Boulevard vs GlossGenius

Boulevard logo

Boulevard

Scheduling

Client experience platform for salons

From
$140/month
Rated
-
GlossGenius logo

GlossGenius

Scheduling

Beautiful booking for beauty pros

From
$28/month
Rated
-

The short version

  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; GlossGenius card payments are charged at a flat 2.6 percent, and instant payouts cost a further 1.8 percent
  • They diverge on capability: Boulevard covers Intelligent scheduling, GlossGenius covers Custom booking pages.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Boulevard and GlossGenius actually diverge.

Attributes where Boulevard and GlossGenius differ
AttributeBoulevardGlossGenius
Starting price$140/month$28/month
PlatformsWeb, Ios, Android, ApiWeb, Ios, Android

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Scheduling), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in GlossGenius

  • Custom booking pages
  • Payment processing
  • Client management
  • Automated reminders
  • Marketing tools
  • Website builder
  • Reports & insights
  • Gift cards

Both cover

  • Google Calendar
  • Stripe
  • Instagram
  • PCI DSS
  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot GlossGenius
  • Running point of sale and card payments alongside schedulingnot GlossGenius
  • Automated client messaging, intake forms and marketing campaignsnot GlossGenius

GlossGenius

  • Appointment booking and calendar management for salonsnot Boulevard
  • Card payments and tipping at the chairnot Boulevard
  • Client records, forms and waiversnot Boulevard
  • Memberships and prepaid packagesnot Boulevard
  • Medspa charting and photo markup on the clinical plansnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

GlossGenius

  • Card payments are charged at a flat 2.6 percent, and instant payouts cost a further 1.8 percent
  • Forms and waivers, waitlists and Google booking need the Gold plan at $56 a month
  • Team analytics, custom commissions and unlimited team members require Platinum at $168 a month
  • The medspa plans start where the beauty Platinum plan does, at $168 a month, rising to $298 for the full clinical suite
  • Payroll is a separate add-on at $40 a month plus $6 per staff member

Pricing, plan by plan

Boulevard

$140/month
  • Essentials$140/month
    • Up to 5 professionals
    • 100 free texts
    • 500 free email blasts
  • Premier$234/month
    • Unlimited professionals
    • 250 free texts
    • 1000 free email blasts
  • Prestige$328/month
    • Forms add-on
    • 2500 free texts
    • 10000 free email blasts
  • Enterprise$null/month
    • Custom pricing

GlossGenius

$28/month
  • Standard$28/month
    • Custom booking website
    • Unlimited client notifications
    • Email and text marketing
  • Gold$56/month
    • All Standard features
    • Supports up to 9 staff members
    • Forms and waivers
  • Platinum$168/month
    • All Gold features
    • Supports teams of 10 or more
    • Team goal setting
  • Practice Essentials$168/month
    • EMR compliance tools for aesthetics practices
    • Most popular for medspa and aesthetics tier

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.

Choose GlossGenius if

  • You need custom booking pages.
  • You work on Web, Ios, Android.
  • You also want payment processing.

Questions people ask

Is Boulevard or GlossGenius better?
Neither clearly leads. Boulevard starts at $140/month and GlossGenius at $28/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or GlossGenius?
Boulevard starts at $140/month and GlossGenius at $28/month.
Does Boulevard or GlossGenius run on more platforms?
Boulevard runs on Web, Ios, Android, Api. GlossGenius runs on Web, Ios, Android.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what GlossGenius is typically brought in for.
What can Boulevard do that GlossGenius cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. GlossGenius covers Custom booking pages, Payment processing, Client management, Automated reminders. Both handle Google Calendar, Stripe, Instagram, PCI DSS.

Answered from the vendors’ own pages

Boulevard: What is Boulevard's pricing per location?

Essentials starts at $140/month, Premier at $234/month, and Prestige at $328/month per location. These prices reflect a current 10% new customer discount; standard rates are $176, $293, and $410 respectively.

Source
GlossGenius: How much does GlossGenius cost?

GlossGenius Standard plan is $28 per month, Gold is $56 per month, and Platinum is $168 per month for beauty and wellness businesses. For medspa and aesthetics, Practice Essentials is $168 per month and Practice Advanced is $298 per month.

Source
Boulevard: What professional limits apply to Boulevard plans?

Essentials supports up to 5 professionals. Premier and Prestige support unlimited professionals. Enterprise is available for large complex operations requiring custom solutions.

Source
GlossGenius: What are the annual billing savings?

Switching from monthly to annual billing saves 12-14% on your subscription cost. For example, Gold drops from $56 per month to $48 per month when billed annually.

Source
Boulevard: What messaging allowances come with Boulevard?

Essentials includes 100 free texts and 500 free email blasts monthly. Premier includes 250 texts and 1000 blasts. Prestige includes 2500 texts and 10000 blasts. Additional messaging packages and automation features are available as add-ons.

Source
GlossGenius: Is there a free trial for GlossGenius?

GlossGenius offers a 14-day free trial with no credit card required.

Source
GlossGenius: What are GlossGenius payment processing fees?

GlossGenius charges a flat 2.6% payment processing rate. Free same-day payouts are available Monday through Thursday, and instant payouts can be requested at a 1.8% fee.

Source
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