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Software · head to head

Adyen vs Affinity

Adyen logo

Adyen

Software

The payments platform built for growth

From
$29/month
Rated
-
Full reviewWebsite
Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adyen there is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: Adyen covers Payment processing, Affinity covers Contact management.

Where they differ

Only the attributes on which Adyen and Affinity actually diverge.

Attributes where Adyen and Affinity differ
AttributeAdyenAffinity
Starting price$29/month$49/month
Pricing modelusage-basedsubscription
PlatformsWeb, Api, PosWeb
Founded20062013

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adyen

  • Payment processing
  • Risk management
  • Unified commerce
  • Issuing
  • Platform payments
  • SAP
  • Salesforce
  • Oracle

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Adyen

  • Card acquiring with interchange plus pricing for larger merchantsnot Affinity
  • Accepting local payment methods across multiple countriesnot Affinity
  • Settling in several currencies through linked bank accountsnot Affinity
  • Unified online and in-person paymentsnot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Adyen
  • Automatic capture of email and meeting activity into relationship recordsnot Adyen
  • Finding warm introductions through existing relationship networksnot Adyen
  • Investor relations and fundraising trackingnot Adyen
  • Portfolio company support and reportingnot Adyen

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adyen

  • There is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic
  • Published fees are indicative rather than a rate card, with real pricing negotiated
  • Interchange++ means the card cost varies per transaction rather than being a single predictable percentage
  • Alternative payment methods carry their own rates on top, such as 3.3 percent plus $0.10 for American Express in North America

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

Adyen

$29/month
  • CustomFree
    • Payment processing
    • Risk management
    • Unified commerce

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Adyen if

  • You need payment processing.
  • You work on Web, Api, Pos.
  • You also want risk management.
Adyen review

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Questions people ask

Is Adyen or Affinity better?
Neither clearly leads. Adyen starts at $29/month and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adyen or Affinity?
Adyen starts at $29/month and Affinity at $49/month.
Does Adyen or Affinity run on more platforms?
Adyen runs on Web, Api, Pos. Affinity runs on Web.
What is Adyen best used for?
Adyen is most often used for card acquiring with interchange plus pricing for larger merchants, accepting local payment methods across multiple countries, settling in several currencies through linked bank accounts, unified online and in-person payments. Of those, card acquiring with interchange plus pricing for larger merchants and accepting local payment methods across multiple countries are not what Affinity is typically brought in for.
What can Adyen do that Affinity cannot?
Adyen covers Payment processing, Risk management, Unified commerce, Issuing. Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Both handle Web support.
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