Softwr

Software · head to head

Affinity vs Wise Business

Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Wise Business logo

Wise Business

Software

The smart way to send and receive business payments

From
$29/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Wise Business opening a Wise Business account in the UK carries a one off setup fee of 50 GBP
  • They diverge on capability: Affinity covers Contact management, Wise Business covers Multi-currency accounts.

Where they differ

Only the attributes on which Affinity and Wise Business actually diverge.

Attributes where Affinity and Wise Business differ
AttributeAffinityWise Business
Starting price$49/month$29/month
Pricing modelsubscriptionusage-based
PlatformsWebWeb, Ios, Android, Api
Founded20132011

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Wise Business

  • Multi-currency accounts
  • International transfers
  • Batch payments
  • API access
  • Team management
  • Xero
  • QuickBooks
  • Various

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Wise Business
  • Automatic capture of email and meeting activity into relationship recordsnot Wise Business
  • Finding warm introductions through existing relationship networksnot Wise Business
  • Investor relations and fundraising trackingnot Wise Business
  • Portfolio company support and reportingnot Wise Business

Wise Business

  • Holding and converting multiple currencies as a businessnot Affinity
  • Paying international suppliers and contractors at the mid market ratenot Affinity
  • Receiving payments into local currency account details in several countriesnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Wise Business

  • Opening a Wise Business account in the UK carries a one off setup fee of 50 GBP
  • Volume discounts on transfers start only above 20,000 GBP equivalent sent per month

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Wise Business

$29/month
  • StandardFree
    • Multi-currency account
    • Real exchange rate
    • Batch payments

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Wise Business if

  • You need multi-currency accounts.
  • You work on Web, Ios, Android, Api.
  • You also want international transfers.

Questions people ask

Is Affinity or Wise Business better?
Neither clearly leads. Affinity starts at $49/month and Wise Business at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Wise Business?
Affinity starts at $49/month and Wise Business at $29/month.
Does Affinity or Wise Business run on more platforms?
Affinity runs on Web. Wise Business runs on Web, Ios, Android, Api.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Wise Business is typically brought in for.
What can Affinity do that Wise Business cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Wise Business covers Multi-currency accounts, International transfers, Batch payments, API access. Both handle Web support.

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