CRM & Sales · head to head
Affinity vs QuickBooks

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -

QuickBooks
All industries
Smart, simple online accounting software for small business
- From
- $30/month
- Rated
- -
The short version
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; QuickBooks chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
- They diverge on capability: Affinity covers Contact management, QuickBooks covers Income & expense tracking.
Where they differ
Only the attributes on which Affinity and QuickBooks actually diverge.
| Attribute | Affinity | QuickBooks |
|---|---|---|
| Starting price | $49/month | $30/month |
| Platforms | Web | Web, Ios, Android, Api |
| Category | CRM & Sales | All industries |
| Founded | 2013 | 1983 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in QuickBooks
- Income & expense tracking
- Invoicing
- Payment processing
- Financial reporting
- Tax preparation
- Bank reconciliation
- Bill management
- Mobile apps
Both cover
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot QuickBooks
- Automatic capture of email and meeting activity into relationship recordsnot QuickBooks
- Finding warm introductions through existing relationship networksnot QuickBooks
- Investor relations and fundraising trackingnot QuickBooks
- Portfolio company support and reportingnot QuickBooks
QuickBooks
- Bookkeepingnot Affinity
- Invoicingnot Affinity
- Expense trackingnot Affinity
- Financial reportingnot Affinity
- Tax preparationnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
QuickBooks
- Chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
- Even the top Advanced tier caps bulk invoice uploads at 1,000 transaction lines per batch
- Payroll is a separate paid add-on billed per employee per month (USD 6 to 10 depending on plan) on top of the base subscription
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
QuickBooks
$30/month- Simple Start$30/month
- Income & expense tracking
- Invoice & payments
- Tax deductions
- Essentials$60/month
- Everything in Simple Start
- Bill management
- Time tracking
- Plus$90/month
- Everything in Essentials
- Inventory tracking
- Project profitability
- Advanced$200/month
- Everything in Plus
- Dedicated account team
- 25 users
Which should you pick?
Choose QuickBooks if
- You need income & expense tracking.
- You work on Web, Ios, Android, Api.
- You also want invoicing.
Questions people ask
- Is Affinity or QuickBooks better?
- Neither clearly leads. Affinity starts at $49/month and QuickBooks at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or QuickBooks?
- Affinity starts at $49/month and QuickBooks at $30/month.
- Does Affinity or QuickBooks run on more platforms?
- Affinity runs on Web. QuickBooks runs on Web, Ios, Android, Api.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what QuickBooks is typically brought in for.
- What can Affinity do that QuickBooks cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. QuickBooks covers Income & expense tracking, Invoicing, Payment processing, Financial reporting. Both handle SOC2.
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- QuickBooks vs Melio
- QuickBooks vs Wise Business
- QuickBooks vs ADP
- QuickBooks vs Brex
- QuickBooks vs Expensify
- QuickBooks vs Fyle
- QuickBooks vs Payoneer
- QuickBooks vs Pleo
- QuickBooks vs Sage 50
- QuickBooks vs SAP Concur
- QuickBooks vs Spendesk
- QuickBooks vs Stampli
- QuickBooks vs Tipalti
- QuickBooks vs Xero
- QuickBooks vs Zoho Books
- QuickBooks vs Adyen
