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CRM & Sales · head to head

Affinity vs QuickBooks

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
QuickBooks logo

QuickBooks

All industries

Smart, simple online accounting software for small business

From
$30/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; QuickBooks chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • They diverge on capability: Affinity covers Contact management, QuickBooks covers Income & expense tracking.

Where they differ

Only the attributes on which Affinity and QuickBooks actually diverge.

Attributes where Affinity and QuickBooks differ
AttributeAffinityQuickBooks
Starting price$49/month$30/month
PlatformsWebWeb, Ios, Android, Api
CategoryCRM & SalesAll industries
Founded20131983

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in QuickBooks

  • Income & expense tracking
  • Invoicing
  • Payment processing
  • Financial reporting
  • Tax preparation
  • Bank reconciliation
  • Bill management
  • Mobile apps

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot QuickBooks
  • Automatic capture of email and meeting activity into relationship recordsnot QuickBooks
  • Finding warm introductions through existing relationship networksnot QuickBooks
  • Investor relations and fundraising trackingnot QuickBooks
  • Portfolio company support and reportingnot QuickBooks

QuickBooks

  • Bookkeepingnot Affinity
  • Invoicingnot Affinity
  • Expense trackingnot Affinity
  • Financial reportingnot Affinity
  • Tax preparationnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

QuickBooks

  • Chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • Even the top Advanced tier caps bulk invoice uploads at 1,000 transaction lines per batch
  • Payroll is a separate paid add-on billed per employee per month (USD 6 to 10 depending on plan) on top of the base subscription

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

QuickBooks

$30/month
  • Simple Start$30/month
    • Income & expense tracking
    • Invoice & payments
    • Tax deductions
  • Essentials$60/month
    • Everything in Simple Start
    • Bill management
    • Time tracking
  • Plus$90/month
    • Everything in Essentials
    • Inventory tracking
    • Project profitability
  • Advanced$200/month
    • Everything in Plus
    • Dedicated account team
    • 25 users

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose QuickBooks if

  • You need income & expense tracking.
  • You work on Web, Ios, Android, Api.
  • You also want invoicing.

Questions people ask

Is Affinity or QuickBooks better?
Neither clearly leads. Affinity starts at $49/month and QuickBooks at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or QuickBooks?
Affinity starts at $49/month and QuickBooks at $30/month.
Does Affinity or QuickBooks run on more platforms?
Affinity runs on Web. QuickBooks runs on Web, Ios, Android, Api.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what QuickBooks is typically brought in for.
What can Affinity do that QuickBooks cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. QuickBooks covers Income & expense tracking, Invoicing, Payment processing, Financial reporting. Both handle SOC2.

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