Softwr

CRM & Sales · head to head

Affinity vs Brex

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Brex logo

Brex

Accounting & Finance

The financial stack for growing businesses

From
$29/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Brex the free Essentials tier is limited to two legal entities
  • They diverge on capability: Affinity covers Contact management, Brex covers Corporate cards.

Where they differ

Only the attributes on which Affinity and Brex actually diverge.

Attributes where Affinity and Brex differ
AttributeAffinityBrex
Starting price$49/month$29/month
Pricing modelsubscriptionfreemium
PlatformsWebWeb, Ios, Android
CategoryCRM & SalesAccounting & Finance
Founded20132017

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Brex

  • Corporate cards
  • Business accounts
  • Expense management
  • Bill pay
  • Travel
  • QuickBooks
  • NetSuite
  • Xero

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Brex
  • Automatic capture of email and meeting activity into relationship recordsnot Brex
  • Finding warm introductions through existing relationship networksnot Brex
  • Investor relations and fundraising trackingnot Brex
  • Portfolio company support and reportingnot Brex

Brex

  • Corporate cards with spend controls for startupsnot Affinity
  • Expense management and reimbursementsnot Affinity
  • Travel booking inside the spend platformnot Affinity
  • Bill pay and accounting system syncnot Affinity
  • Multi-entity spend management on the paid tiersnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Brex

  • The free Essentials tier is limited to two legal entities
  • Premium is $12 per user per month, so cost scales with headcount using the card
  • Enterprise and Smart Card pricing is not published
  • Eligibility criteria are not stated anywhere on the pricing page, which matters for a product that extends credit

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Brex

$29/month
  • EssentialsFree
    • Corporate cards
    • Expense management
    • Bill pay
  • Premium$12/month
    • Advanced controls
    • Custom approvals
    • Travel booking

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Brex if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want business accounts.

Questions people ask

Is Affinity or Brex better?
Neither clearly leads. Affinity starts at $49/month and Brex at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Brex?
Affinity starts at $49/month and Brex at $29/month.
Does Affinity or Brex run on more platforms?
Affinity runs on Web. Brex runs on Web, Ios, Android.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Brex is typically brought in for.
What can Affinity do that Brex cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Brex covers Corporate cards, Business accounts, Expense management, Bill pay. Both handle Web support.

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