Software · head to head
AB Tasty vs Loom
The short version
- Only Loom has a free tier, so it costs nothing to try first.
- Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
- They diverge on capability: AB Tasty covers A/B testing, Loom covers Screen & camera recording.
Where they differ
Only the attributes on which AB Tasty and Loom actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AB Tasty
- A/B testing
- Multivariate testing
- Personalization
- Visual editor
- Google Analytics
- Salesforce
- SSL encryption
- Cloud deployment
Only in Loom
- Screen & camera recording
- Instant sharing
- Video editing
- Viewer analytics
- Comments & reactions
- Transcription
- Custom CTAs
- Drawing tools
What people use each for
The jobs each tool is most often brought in to do.
AB Tasty
- A/B and multivariate testing on web and mobilenot Loom
- Feature flagging and progressive rolloutsnot Loom
- Personalising content for identified and anonymous visitorsnot Loom
- Search, recommendations and merchandising for ecommercenot Loom
- Conversion optimisation experiments across channelsnot Loom
Loom
- Asynchronous video communication and screen recordingnot AB Tasty
- Product demonstrations and tutorialsnot AB Tasty
- Meeting transcription and documentationnot AB Tasty
- Team communication and knowledge sharingnot AB Tasty
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AB Tasty
- Pricing is not published and requires a demo or a sales conversation
Loom
- Free tier capped at 25 total videos with 5-minute maximum recording length per video
- Free tier limited to 50 workspace members
- AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
- Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier
Pricing, plan by plan
AB Tasty
€500/month- Standard$500/month
- A/B testing
- Basic personalization
- Analytics
Loom
FreeNo published plan breakdown. See the Loom review.
Which should you pick?
Choose Loom if
- You need screen & camera recording.
- You want to start without paying.
- You also want instant sharing.
Questions people ask
- Is AB Tasty or Loom better?
- Neither clearly leads. AB Tasty starts at €500/month and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AB Tasty or Loom?
- Loom has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Loom.
- Does AB Tasty or Loom run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Loom for free?
- Yes. Loom has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
- What is AB Tasty best used for?
- AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Loom is typically brought in for.
- What can AB Tasty do that Loom cannot?
- AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics.
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