Softwr

Software · head to head

AB Tasty vs Loom

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Loom logo

Loom

Software

Record instantly, share anywhere

From
Free
Rated
-

The short version

  • Only Loom has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
  • They diverge on capability: AB Tasty covers A/B testing, Loom covers Screen & camera recording.

Where they differ

Only the attributes on which AB Tasty and Loom actually diverge.

Attributes where AB Tasty and Loom differ
AttributeAB TastyLoom
Starting price€500/monthFree
Pricing modelquotefreemium
Free tierNoYes
Founded20112015

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Loom
  • Feature flagging and progressive rolloutsnot Loom
  • Personalising content for identified and anonymous visitorsnot Loom
  • Search, recommendations and merchandising for ecommercenot Loom
  • Conversion optimisation experiments across channelsnot Loom

Loom

  • Asynchronous video communication and screen recordingnot AB Tasty
  • Product demonstrations and tutorialsnot AB Tasty
  • Meeting transcription and documentationnot AB Tasty
  • Team communication and knowledge sharingnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Loom

  • Free tier capped at 25 total videos with 5-minute maximum recording length per video
  • Free tier limited to 50 workspace members
  • AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
  • Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Loom

Free

No published plan breakdown. See the Loom review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.

Questions people ask

Is AB Tasty or Loom better?
Neither clearly leads. AB Tasty starts at €500/month and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Loom?
Loom has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Loom.
Does AB Tasty or Loom run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loom for free?
Yes. Loom has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Loom is typically brought in for.
What can AB Tasty do that Loom cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics.

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