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Marketing & Analytics · head to head

AB Tasty vs Google Chat

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Google Chat logo

Google Chat

Communication & Collaboration

AI-powered team messaging and collaboration

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Google Chat not sold as a standalone product; it is included only with paid Google Workspace subscriptions (Business Standard, Business Plus, Enterprise Standard, Enterprise Plus)

Where they differ

Only the attributes on which AB Tasty and Google Chat actually diverge.

Attributes where AB Tasty and Google Chat differ
AttributeAB TastyGoogle Chat
Starting price€500/monthOn request
Pricing modelquotesubscription
CategoryMarketing & AnalyticsCommunication & Collaboration
Founded2011Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Google Chat

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Google Chat
  • Feature flagging and progressive rolloutsnot Google Chat
  • Personalising content for identified and anonymous visitorsnot Google Chat
  • Search, recommendations and merchandising for ecommercenot Google Chat
  • Conversion optimisation experiments across channelsnot Google Chat

Google Chat

No use cases recorded yet. See the Google Chat review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Google Chat

  • Not sold as a standalone product; it is included only with paid Google Workspace subscriptions (Business Standard, Business Plus, Enterprise Standard, Enterprise Plus)
  • Gemini AI features inside Chat, including message summarization and conversation insights, are limited to Business and Enterprise tier Workspace plans

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Google Chat

On request

No published plan breakdown. See the Google Chat review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Google Chat if

Nothing in the data separates Google Chat from AB Tasty on the points above - pick on price and on how each one feels to use.

Google Chat review

Questions people ask

Is AB Tasty or Google Chat better?
Neither clearly leads. AB Tasty starts at €500/month and Google Chat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Google Chat?
AB Tasty starts at €500/month and Google Chat at On request.
Does AB Tasty or Google Chat run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Google Chat is typically brought in for.
What can AB Tasty do that Google Chat cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.
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