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Marketing & Analytics · head to head

AB Tasty vs Flock

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Flock logo

Flock

Communication & Collaboration

Organized team communication platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Flock has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Flock the Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • They diverge on capability: AB Tasty covers A/B testing, Flock covers Team chat.

Where they differ

Only the attributes on which AB Tasty and Flock actually diverge.

Attributes where AB Tasty and Flock differ
AttributeAB TastyFlock
Starting price€500/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Windows, Macos, Ios, Android
CategoryMarketing & AnalyticsCommunication & Collaboration
Founded20112014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in Flock

  • Team chat
  • Channels
  • Threads
  • File sharing
  • Polls
  • Integrations
  • Mobile apps
  • Slack

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Flock
  • Feature flagging and progressive rolloutsnot Flock
  • Personalising content for identified and anonymous visitorsnot Flock
  • Search, recommendations and merchandising for ecommercenot Flock
  • Conversion optimisation experiments across channelsnot Flock

Flock

  • Team messaging with channels, direct messages and file sharingnot AB Tasty
  • Running polls, to-dos and reminders inside a chat workspacenot AB Tasty
  • Video conferencing and screen sharing for small teamsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Flock

  • The Starter plan only makes the most recent 10,000 messages searchable and caps public channels at 10
  • Starter storage is 5 GB for the entire team, against 10 GB per member on Pro and 20 GB per member on Enterprise
  • Starter allows a single team admin and a single approved domain
  • Group video calls and screen sharing require the Pro plan; Starter is limited to 1-1 video calls
  • Group video calls are capped at 20 participants even on Enterprise
  • Single Sign-On and Active Directory sync are Enterprise only
  • Enterprise is quote only, with no published rate, and is positioned for organisations with 100 or more members
  • Unlimited auto-join and announcement channels require Enterprise; Starter and Pro get one of each

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Flock

Free
  • FreeFree
    • Unlimited chats
    • Channels
    • File sharing
  • Pro$5/month
    • Everything in Free
    • Advanced search
    • API access

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Flock if

  • You need team chat.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want channels.
Flock review

Questions people ask

Is AB Tasty or Flock better?
Neither clearly leads. AB Tasty starts at €500/month and Flock at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Flock?
Flock has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Flock.
Does AB Tasty or Flock run on more platforms?
AB Tasty runs on Web. Flock runs on Web, Windows, Macos, Ios, Android.
Can I use Flock for free?
Yes. Flock has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Flock is typically brought in for.
What can AB Tasty do that Flock cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Flock covers Team chat, Channels, Threads, File sharing. Both handle Cloud deployment, Web support.
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Related pages

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