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All industries · head to head

Loom vs Northbeam

Loom logo

Loom

All industries

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Marketing & Analytics

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Loom has a free tier, so it costs nothing to try first.
  • Each has a real cost: Loom free tier capped at 25 total videos with 5-minute maximum recording length per video; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Loom covers Screen & camera recording, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Loom and Northbeam actually diverge.

Attributes where Loom and Northbeam differ
AttributeLoomNorthbeam
Starting priceFree$1500/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWebWeb, API
CategoryAll industriesMarketing & Analytics
Founded20152020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Loom

  • Asynchronous video communication and screen recordingnot Northbeam
  • Product demonstrations and tutorialsnot Northbeam
  • Meeting transcription and documentationnot Northbeam
  • Team communication and knowledge sharingnot Northbeam

Northbeam

  • Marketing attributionnot Loom
  • Media optimizationnot Loom
  • Creative testingnot Loom
  • Budget allocationnot Loom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loom

  • Free tier capped at 25 total videos with 5-minute maximum recording length per video
  • Free tier limited to 50 workspace members
  • AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
  • Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Loom

Free

No published plan breakdown. See the Loom review.

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Loom or Northbeam better?
Neither clearly leads. Loom starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loom or Northbeam?
Loom has a free tier; the other does not. Paid plans start at Free for Loom and $1500/month for Northbeam.
Does Loom or Northbeam run on more platforms?
Loom runs on Web. Northbeam runs on Web, API.
Can I use Loom for free?
Yes. Loom has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Loom best used for?
Loom is most often used for asynchronous video communication and screen recording, product demonstrations and tutorials, meeting transcription and documentation, team communication and knowledge sharing. Of those, asynchronous video communication and screen recording and product demonstrations and tutorials are not what Northbeam is typically brought in for.
What can Loom do that Northbeam cannot?
Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle SOC2.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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