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Marketing & Analytics · head to head

Fathom Analytics vs Loom

Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Loom logo

Loom

All industries

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Loom has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
  • They diverge on capability: Fathom Analytics covers Page view tracking, Loom covers Screen & camera recording.

Where they differ

Only the attributes on which Fathom Analytics and Loom actually diverge.

Attributes where Fathom Analytics and Loom differ
AttributeFathom AnalyticsLoom
Starting price$14/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
CategoryMarketing & AnalyticsAll industries
Founded20142015

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Loom
  • A lightweight Google Analytics replacementnot Loom
  • Tracking many sites from one accountnot Loom
  • Long-term historical reporting while subscribednot Loom

Loom

  • Asynchronous video communication and screen recordingnot Fathom Analytics
  • Product demonstrations and tutorialsnot Fathom Analytics
  • Meeting transcription and documentationnot Fathom Analytics
  • Team communication and knowledge sharingnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Loom

  • Free tier capped at 25 total videos with 5-minute maximum recording length per video
  • Free tier limited to 50 workspace members
  • AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
  • Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Loom

Free

No published plan breakdown. See the Loom review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Questions people ask

Is Fathom Analytics or Loom better?
Neither clearly leads. Fathom Analytics starts at $14/month and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Loom?
Loom has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Loom.
Does Fathom Analytics or Loom run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loom for free?
Yes. Loom has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Loom is typically brought in for.
What can Fathom Analytics do that Loom cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics.
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Related pages

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