Software · head to head
Funnel.io vs Loom

Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Only Loom has a free tier, so it costs nothing to try first.
- Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
- They diverge on capability: Funnel.io covers Multi-channel data aggregation, Loom covers Screen & camera recording.
Where they differ
Only the attributes on which Funnel.io and Loom actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown), founded (2015).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Only in Loom
- Screen & camera recording
- Instant sharing
- Video editing
- Viewer analytics
- Comments & reactions
- Transcription
- Custom CTAs
- Drawing tools
Both cover
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Loom
- Exporting blended marketing data to BI tools and warehousesnot Loom
Loom
- Asynchronous video communication and screen recordingnot Funnel.io
- Product demonstrations and tutorialsnot Funnel.io
- Meeting transcription and documentationnot Funnel.io
- Team communication and knowledge sharingnot Funnel.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Loom
- Free tier capped at 25 total videos with 5-minute maximum recording length per video
- Free tier limited to 50 workspace members
- AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
- Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier
Pricing, plan by plan
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Loom
FreeNo published plan breakdown. See the Loom review.
Which should you pick?
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Choose Loom if
- You need screen & camera recording.
- You want to start without paying.
- You also want instant sharing.
Questions people ask
- Is Funnel.io or Loom better?
- Neither clearly leads. Funnel.io starts at $299/month and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Funnel.io or Loom?
- Loom has a free tier; the other does not. Paid plans start at $299/month for Funnel.io and Free for Loom.
- Does Funnel.io or Loom run on more platforms?
- Funnel.io runs on Web, Mobile, Api. Loom runs on Web.
- Can I use Loom for free?
- Yes. Loom has a free tier, so you can try it without paying. Funnel.io starts at $299/month.
- What is Funnel.io best used for?
- Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Loom is typically brought in for.
- What can Funnel.io do that Loom cannot?
- Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Both handle SOC2.
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