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All industries · head to head

Google Analytics vs Loom

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Loom logo

Loom

All industries

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
  • They diverge on capability: Google Analytics covers Real-time analytics, Loom covers Screen & camera recording.

Where they differ

Only the attributes on which Google Analytics and Loom actually diverge.

Attributes where Google Analytics and Loom differ
AttributeGoogle AnalyticsLoom
Founded19982015

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (All industries).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Loom
  • Event tracking and user behaviour analysisnot Loom
  • Traffic source and conversion trackingnot Loom

Loom

  • Asynchronous video communication and screen recordingnot Google Analytics
  • Product demonstrations and tutorialsnot Google Analytics
  • Meeting transcription and documentationnot Google Analytics
  • Team communication and knowledge sharingnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Loom

  • Free tier capped at 25 total videos with 5-minute maximum recording length per video
  • Free tier limited to 50 workspace members
  • AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
  • Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Loom

Free

No published plan breakdown. See the Loom review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Questions people ask

Is Google Analytics or Loom better?
Neither clearly leads. Google Analytics starts at Free and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Loom?
Google Analytics starts at Free and Loom at Free.
Does Google Analytics or Loom run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Loom is typically brought in for.
What can Google Analytics do that Loom cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Both handle SOC2.
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Related pages

More on Google Analytics

More on Loom

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