Software · head to head
Adobe Analytics vs Loom
The short version
- Only Loom has a free tier, so it costs nothing to try first.
- Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Loom free tier capped at 25 total videos with 5-minute maximum recording length per video
- They diverge on capability: Adobe Analytics covers Real-time reporting, Loom covers Screen & camera recording.
Where they differ
Only the attributes on which Adobe Analytics and Loom actually diverge.
| Attribute | Adobe Analytics | Loom |
|---|---|---|
| Starting price | $5000/month | Free |
| Pricing model | quote | freemium |
| Free tier | No | Yes |
| Platforms | Web, Mobile, Api | Web |
| Founded | 1982 | 2015 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Attribution modeling
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
Only in Loom
- Screen & camera recording
- Instant sharing
- Video editing
- Viewer analytics
- Comments & reactions
- Transcription
- Custom CTAs
- Drawing tools
Both cover
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Adobe Analytics
- Advanced analyticsnot Loom
- Marketing optimizationnot Loom
- Customer insightsnot Loom
Loom
- Asynchronous video communication and screen recordingnot Adobe Analytics
- Product demonstrations and tutorialsnot Adobe Analytics
- Meeting transcription and documentationnot Adobe Analytics
- Team communication and knowledge sharingnot Adobe Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Loom
- Free tier capped at 25 total videos with 5-minute maximum recording length per video
- Free tier limited to 50 workspace members
- AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
- Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier
Pricing, plan by plan
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Loom
FreeNo published plan breakdown. See the Loom review.
Which should you pick?
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Choose Loom if
- You need screen & camera recording.
- You want to start without paying.
- You also want instant sharing.
Questions people ask
- Is Adobe Analytics or Loom better?
- Neither clearly leads. Adobe Analytics starts at $5000/month and Loom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adobe Analytics or Loom?
- Loom has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for Loom.
- Does Adobe Analytics or Loom run on more platforms?
- Adobe Analytics runs on Web, Mobile, Api. Loom runs on Web.
- Can I use Loom for free?
- Yes. Loom has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
- What is Adobe Analytics best used for?
- Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Loom is typically brought in for.
- What can Adobe Analytics do that Loom cannot?
- Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. Both handle SOC2.
Related pages
More on Adobe Analytics
Keep looking
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