Softwr

Marketing & Analytics · head to head

AB Tasty vs Lark

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Lark logo

Lark

Communication & Collaboration

The super app for team collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lark has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Lark lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.
  • They diverge on capability: AB Tasty covers A/B testing, Lark covers Team messaging.

Where they differ

Only the attributes on which AB Tasty and Lark actually diverge.

Attributes where AB Tasty and Lark differ
AttributeAB TastyLark
Starting price€500/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Windows, Macos, Linux, Ios, Android
CategoryMarketing & AnalyticsCommunication & Collaboration
Founded20112019

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Multiple languages language support

Only in Lark

  • Team messaging
  • Video conferencing
  • Collaborative docs
  • Cloud storage
  • Calendar
  • Jira
  • GitHub
  • Google Workspace

Both cover

  • Salesforce
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Lark
  • Feature flagging and progressive rolloutsnot Lark
  • Personalising content for identified and anonymous visitorsnot Lark
  • Search, recommendations and merchandising for ecommercenot Lark
  • Conversion optimisation experiments across channelsnot Lark

Lark

  • Team communicationnot AB Tasty
  • Document collaborationnot AB Tasty
  • Project managementnot AB Tasty
  • Company intranetnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Lark

  • Lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Lark

Free
  • StarterFree
    • Up to 50 users
    • 100GB storage
    • Unlimited messaging
  • Pro$12/month
    • Unlimited users
    • 1TB storage per user
    • 24-hour meetings
  • Enterprise$20/month
    • SSO/SAML
    • eDiscovery
    • Custom retention

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Lark if

  • You need team messaging.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Linux, Ios, Android.
  • You also want video conferencing.
Lark review

Questions people ask

Is AB Tasty or Lark better?
Neither clearly leads. AB Tasty starts at €500/month and Lark at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Lark?
Lark has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Lark.
Does AB Tasty or Lark run on more platforms?
AB Tasty runs on Web. Lark runs on Web, Windows, Macos, Linux, Ios, Android.
Can I use Lark for free?
Yes. Lark has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Lark is typically brought in for.
What can AB Tasty do that Lark cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Lark covers Team messaging, Video conferencing, Collaborative docs, Cloud storage. Both handle Salesforce, Cloud deployment, Web support.
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