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All industries · head to head

Loom vs VWO

Loom logo

Loom

All industries

Record instantly, share anywhere

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loom free tier capped at 25 total videos with 5-minute maximum recording length per video; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Loom covers Screen & camera recording, VWO covers A/B testing.

Where they differ

Only the attributes on which Loom and VWO actually diverge.

Attributes where Loom and VWO differ
AttributeLoomVWO
Pricing modelfreemiumusage-based
PlatformsWebWeb, iOS, Android, Server-side
CategoryAll industriesMarketing & Analytics
Founded20152007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loom

  • Screen & camera recording
  • Instant sharing
  • Video editing
  • Viewer analytics
  • Comments & reactions
  • Transcription
  • Custom CTAs
  • Drawing tools

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Loom

  • Asynchronous video communication and screen recordingnot VWO
  • Product demonstrations and tutorialsnot VWO
  • Meeting transcription and documentationnot VWO
  • Team communication and knowledge sharingnot VWO

VWO

  • A/B testing and multivariate testingnot Loom
  • Conversion rate optimisationnot Loom
  • Behavioural analytics and session recordingsnot Loom
  • Feature experimentation and progressive rolloutsnot Loom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loom

  • Free tier capped at 25 total videos with 5-minute maximum recording length per video
  • Free tier limited to 50 workspace members
  • AI features (auto-meeting recaps, auto-notes, auto-editing) only available on paid Business+AI and Enterprise tiers
  • Video branding (Loom logo) appears on free and Business plan videos; only removed on Business+AI tier

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Loom

Free

No published plan breakdown. See the Loom review.

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Loom if

  • You need screen & camera recording.
  • You want to start without paying.
  • You also want instant sharing.
Loom review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Loom or VWO better?
Neither clearly leads. Loom starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loom or VWO?
Loom starts at Free and VWO at Free.
Does Loom or VWO run on more platforms?
Loom runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use Loom for free?
Both have a free tier, so you can try either at no cost before committing.
What is Loom best used for?
Loom is most often used for asynchronous video communication and screen recording, product demonstrations and tutorials, meeting transcription and documentation, team communication and knowledge sharing. Of those, asynchronous video communication and screen recording and product demonstrations and tutorials are not what VWO is typically brought in for.
What can Loom do that VWO cannot?
Loom covers Screen & camera recording, Instant sharing, Video editing, Viewer analytics. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.
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Related pages

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