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Marketing & Analytics · head to head

AB Tasty vs Mattermost

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Mattermost logo

Mattermost

Communication & Collaboration

Channel-centric collaboration for secure workflows

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Mattermost no prices are published for any of the three paid tiers (Professional, Enterprise, Enterprise Advanced); all require contacting sales

Where they differ

Only the attributes on which AB Tasty and Mattermost actually diverge.

Attributes where AB Tasty and Mattermost differ
AttributeAB TastyMattermost
Starting price€500/monthOn request
CategoryMarketing & AnalyticsCommunication & Collaboration
Founded2011Unknown

Identical on both: pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Mattermost

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Mattermost
  • Feature flagging and progressive rolloutsnot Mattermost
  • Personalising content for identified and anonymous visitorsnot Mattermost
  • Search, recommendations and merchandising for ecommercenot Mattermost
  • Conversion optimisation experiments across channelsnot Mattermost

Mattermost

No use cases recorded yet. See the Mattermost review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Mattermost

  • No prices are published for any of the three paid tiers (Professional, Enterprise, Enterprise Advanced); all require contacting sales
  • Professional is capped at a maximum of 250 users, forcing a move to Enterprise for larger teams
  • Licenses are sold only as prepaid annual subscriptions, and organizations that exceed their licensed seat count must purchase additional seats on a prorated quarterly basis

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Mattermost

On request

No published plan breakdown. See the Mattermost review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Mattermost if

Nothing in the data separates Mattermost from AB Tasty on the points above - pick on price and on how each one feels to use.

Mattermost review

Questions people ask

Is AB Tasty or Mattermost better?
Neither clearly leads. AB Tasty starts at €500/month and Mattermost at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Mattermost?
AB Tasty starts at €500/month and Mattermost at On request.
Does AB Tasty or Mattermost run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Mattermost is typically brought in for.
What can AB Tasty do that Mattermost cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.
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