Email Marketing · pricing
Keila pricing
Keila publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, Keila pricing is free, then €8/month across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then €8/month
- Model
- Per month by emails sent
- Tiers
- 4
- Free tier
- Yes
Keila plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Self-hosted | Free | 4 | Entry tier |
| Keila XS | €8/month | 4 | +$8/month, 4 more features |
| Keila M | €32/month | 4 | +$24/month, 3 more features |
| Keila XXL | €256/month | 4 | +$224/month, 3 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Self-hosted
FreeThe entry tier. It covers agpl-3.0-or-later licence with no fee, official docker image and sample compose file, you supply hosting and a sending backend, paid setup assistance available from pentacent.
Keila XS
€8/monthOver Self-hosted, this tier adds:
- Two thousand emails per month
- Unlimited contacts and projects
- Send with Keila or bring your own email server
- Hosted in the European Union
Keila M
€32/monthOver Keila XS, this tier adds:
- Fifteen thousand emails per month
- Sign-up forms and segmentation
- Discounts available for nonprofits and open source projects on request
Keila XXL
€256/monthOver Keila M, this tier adds:
- Two hundred and fifty thousand emails per month
- Intermediate tiers at 16, 64 and 128 EUR for 5,000, 50,000 and 100,000 emails
- No free hosted plan is offered by design
Where Keila stops being free
Self-hosted, Free
- AGPL-3.0-or-later licence with no fee
- Official Docker image and sample compose file
- You supply hosting and a sending backend
- Paid setup assistance available from Pentacent
Keila XS, €8/month
The first thing you pay for:
- Two thousand emails per month
- Unlimited contacts and projects
- Send with Keila or bring your own email server
- Hosted in the European Union
What the product covers
The full Keila feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Priced by emails sent
- Bring your own sender
- Self-hosting
- EU hosting
- Sign-up forms
- Segmentation
- Markdown and block editor
- Multiple projects
- Discounts
- Elixir and Phoenix stack
People bring Keila in for a membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times more, a european publisher or public body that needs subscriber data held in the eu under a gdpr-friendly arrangement, a technical team that wants to self-host its newsletter tool and route sending through its existing aws ses account, an agency running several separate client lists that does not want to pay per project or per additional list. If that is not the job you are buying for, the alternatives to Keila are worth a look before you commit to a tier.
How that compares in Email Marketing
Too few email marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Keila (this page) | Free, then €8/month | Per month by emails sent | - | |
| Zoho Campaigns | Free | Per month by contact tier once on a paid plan | - | vs Keila |
| Amazon SES | On request | Per 1,000 emails sent, tiered by volume, no campaign features included | - | vs Keila |
| Campaign Monitor | On request | Per month by contact tier and plan level | - | vs Keila |
| Listmonk | Free | Open source, no licence fee | - | vs Keila |
| Attentive | On request | quote | - | vs Keila |
| Ortto | On request | quote | - | vs Keila |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Keila badges page.
Before you pay for Keila
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between Free and €256/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Keila runs on web, linux, self-hosted, and is published by Pentacent of Berlin, Germany. The full record is on the Keila review, and the rest of the category is under best email marketing tools.
Keila pricing questions
- How much does Keila cost?
- Keila publishes 4 tiers, from Free for Self-hosted up to €256/month for Keila XXL. The entry tier costs nothing.
- Does Keila have a free plan?
- Yes. The Self-hosted tier costs nothing and covers agpl-3.0-or-later licence with no fee, official docker image and sample compose file, you supply hosting and a sending backend. Paying starts at €8/month for Keila XS.
- What is the difference between Self-hosted and Keila XS on Keila?
- Keila XS costs €8/month against Free, and adds two thousand emails per month, unlimited contacts and projects, send with keila or bring your own email server, hosted in the european union.
- Is the Keila XXL plan on Keila worth it?
- That depends entirely on whether you need what it adds, which on the published record is two hundred and fifty thousand emails per month, intermediate tiers at 16, 64 and 128 eur for 5,000, 50,000 and 100,000 emails, no free hosted plan is offered by design. It costs €256/month against €8/month for Keila XS. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Which email marketing tools can I use without paying?
- 2 of the 8 email marketing tools listed alongside Keila have a free tier: Zoho Campaigns, Listmonk.
- What am I actually paying for with Keila?
- The record lists 10 features across 1 area: other. In practice it is brought in for a membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times more, a european publisher or public body that needs subscriber data held in the eu under a gdpr-friendly arrangement, a technical team that wants to self-host its newsletter tool and route sending through its existing aws ses account.
- Does Keila charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Keila prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Keila against before paying?
- The closest email marketing tools in this directory are Zoho Campaigns, Amazon SES, Campaign Monitor, Listmonk. Each has a side-by-side comparison with Keila covering price, platforms and features.
