Moz vs Ahrefs
A comprehensive head-to-head comparison of two leading marketing solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose Moz if you need Keyword Explorer and prefer comprehensive paid features. Choose Ahrefs if you prioritize Site Explorer and want plans starting at $99/month. Ahrefs has a higher user rating (4.7 vs 4.3).
Moz vs Ahrefs: At a Glance
Feature Comparison: Moz vs Ahrefs
| Feature | Moz | Ahrefs |
|---|---|---|
| Keyword Explorer | ||
| Link Explorer | ||
| Site Crawl | ||
| Rank Tracking | ||
| Page Optimization | ||
| Competitive research | ||
| Local SEO tools | ||
| Fresh Web Explorer | ||
| Google Analytics | ||
| Google My Business | ||
| SSL | ||
| Data security | ||
| Cloud deployment | ||
| Site Explorer | ||
| Keywords Explorer | ||
| Site Audit | ||
| Rank Tracker | ||
| Content Explorer | ||
| Competitive analysis | ||
| Backlink checker | ||
| Keyword research | ||
| Google Search Console | ||
| WordPress | ||
| API access | ||
| Data encryption |
Moz vs Ahrefs: Pricing Breakdown
Moz Pricing
Model: subscription
- 5 campaigns
- 300 keyword rankings
- 250,000 crawled pages
- Basic features
- 10 campaigns
- 1,500 keyword rankings
- 500,000 crawled pages
- Advanced features
- 25 campaigns
- 3,000 keyword rankings
- 1,250,000 crawled pages
- All features
- 100 campaigns
- 9,000 keyword rankings
- 2,500,000 crawled pages
- White-label reports
Ahrefs Pricing
Model: subscription
- 1 user
- 5 projects
- 6 months of history
- Basic features
- 1 user
- 20 projects
- 2 years of history
- Advanced features
- 3 users
- 50 projects
- 5 years of history
- All features
- 10 users
- 100 projects
- All history
- API access
Pros and Cons
Moz
Pros
- Highly rated by users (4.3/5)
- Rich feature set with 15+ capabilities
- Strong Keyword Explorer functionality
- Strong Link Explorer functionality
Cons
- No free plan available
- Limited platform support (Web only)
- May require time to learn advanced features
Ahrefs
Pros
- Highly rated by users (4.7/5)
- Rich feature set with 15+ capabilities
- Strong Site Explorer functionality
- Strong Keywords Explorer functionality
Cons
- No free plan available
- Limited platform support (Web only)
- May require time to learn advanced features
Who Should Use Moz vs Ahrefs?
Choose Moz if you:
- Need Keyword Explorer
- Have a budget of $99/month+
- Work primarily on Web
- Value Link Explorer
Choose Ahrefs if you:
- Need Site Explorer
- Have a budget of $99/month+
- Work primarily on Web
- Value Keywords Explorer
Frequently Asked Questions: Moz vs Ahrefs
Is Moz better than Ahrefs?
It depends on your needs. Moz has a 4.3/5 user rating while Ahrefs has 4.7/5. Moz excels in Keyword Explorer and Link Explorer, while Ahrefs stands out with Site Explorer and Keywords Explorer. Consider your budget ($99/month vs $99/month), platform needs, and specific feature requirements.
Which is cheaper, Moz or Ahrefs?
Moz starts at $99/month. Ahrefs starts at $99/month. Compare the specific plan features to determine the best value for your use case.
Can I use Moz and Ahrefs together?
While both are marketing tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core marketing needs.
What are the main differences between Moz and Ahrefs?
The key differences include: pricing model (subscription vs subscription), platform support (Web vs Web), and feature focus. Moz emphasizes Keyword Explorer, Link Explorer, Site Crawl while Ahrefs focuses on Site Explorer, Keywords Explorer, Site Audit. User ratings differ slightly: 4.3 vs 4.7 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both Moz and Ahrefs.