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SimilarWeb
Website traffic and competitive analysis
As of 30 August 2026, SimilarWeb is free to use. SimilarWeb is a digital intelligence platform that provides website analytics and competitive analysis. Softwr lists it under Browser Extensions. SimilarWeb is made by SimilarWeb Ltd, launched in 2007, available on Web, Browser extension.
Overview
What SimilarWeb does
SimilarWeb is a digital intelligence platform that provides website analytics and competitive analysis. The browser extension shows traffic rank, engagement metrics, traffic sources, and similar sites for any website you visit.
What people use it for
- Analyzing competitor advertising across display, search, social
- Understanding traffic loss to search and AI recommendations
- Tracking brand visibility across ChatGPT and AI chatbots
- Optimizing Amazon product placement with marketplace analytics
- Identifying high-intent prospects at optimal buying moments
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about SimilarWeb.
- Browser extension data accuracy is lower than full platform
- Full platform pricing is not transparent and requires quote-based inquiry
Cross-shopped
What people choose instead of SimilarWeb
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- SimilarWebvsEvernote Web Clipper
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Pricing
What SimilarWeb costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Traffic overview
- Engagement metrics
- Similar sites
Capabilities
Features
Traffic analytics
Audience insights
Competitor research
Industry analysis
Chrome support
Available on chrome
Firefox support
Available on firefox
Edge support
Available on edge
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Similarweb cost?
Similarweb does not publish pricing. Custom packages are available for businesses and enterprises. Self-service options are available for entrepreneurs and small teams. Customers must start a free trial or contact sales to receive a quote.
SourceDoes Similarweb offer a free trial?
Yes. Similarweb offers free trials for its various products. Users can start a free trial through their registration page or contact support to switch between different product trials.
SourceWhat products does Similarweb offer?
Similarweb offers the Competitive Intelligence Suite, Strategic SEO Suite, Ads Intelligence Suite, Gen AI Intelligence Suite, AI Studio with natural language queries, custom data feeds, API access, and managed services with custom dashboards.
SourceBehind it
Who makes SimilarWeb
- Company
- SimilarWeb Ltd
- Based in
- Tel Aviv, Israel
Keep looking
Where to go from SimilarWeb
- SimilarWeb alternativesEvery product people weigh against it
- SimilarWeb pricingPlans, floors and what the tiers exclude
- SimilarWeb badgesWhich rules it meets, and the figure behind each
- All Browser Extensions softwareThe full category
- Best Browser Extensions softwareThe shortlist, and how it was cut
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Softwr does not host reviews and shows no star rating for SimilarWeb, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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Every tier, and where the cost actually lands
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Put it head to head with anything we hold
SimilarWeb badge
Its rating, and an embed for your own site
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