SISTRIX

German SEO toolbox built around a domain Visibility Index measured weekly since 2008

As of 31 August 2026, SISTRIX's pricing is not published; the vendor quotes on request. SISTRIX is the tool that made the Visibility Index a standard measure in German-speaking SEO, quoted in agency reports and trade press as the reference for whether a domain gained or lost search presence. Softwr lists it under SEO. SISTRIX is made by SISTRIX GmbH, available on Web, API.

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Overview

What SISTRIX does

SISTRIX is a Bonn company founded in 2008 by Johannes Beus. The Toolbox is sold as modules covering SEO, links, paid search, social and an on-page optimiser, and the SEO module is built around the Visibility Index: a weekly measurement of how visible a domain is across a large fixed keyword set for each supported country, published continuously since 2008. The fixed keyword set is the commercial point. Rank trackers priced by tracked keywords measure the keywords you chose to track, which means your history resets whenever your strategy changes and your numbers cannot be compared to a competitor who tracks a different list. Because SISTRIX measures the same set for everyone, a Visibility Index chart compares your domain, your competitors and any acquisition target over fifteen years on one axis. That is why it is quoted externally, and it is a different purchase from a keyword research subscription. Buyers are German, Austrian and Swiss agencies and in-house teams, plus Italian, Spanish, French and British users where coverage is also deep. The trade-off is geography and granularity. Coverage outside western Europe is thinner than Ahrefs or Semrush, the Visibility Index is a domain-level measure so a large movement can originate on pages nobody cares about, and the link index is smaller than the market leaders.

What people use it for

Reporting search visibility to a board in Germany where the Visibility Index is the expected metric
Comparing a domain against competitors over years, including before you started tracking anything
Due diligence on an acquisition target where you need visibility history you did not collect yourself
Diagnosing whether a traffic drop coincided with a core update by comparing against the whole measured market

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about SISTRIX.

Coverage is deepest in German-speaking Europe and thinner in the United States and Asia, so international teams still need Ahrefs or Semrush alongside it.
The Visibility Index is domain-level, so a dramatic chart movement can come entirely from pages that carry no commercial value and requires drilling down before it means anything.
The link index is smaller than the market leaders, which matters if backlink discovery rather than visibility measurement is your main use.
Modules are priced individually, so a team that needs SEO, links and the Optimizer pays a multiple of the entry price for one module.
Documentation, community material and support are German-first, and while English is available the depth of the two is not equal.

Cross-shopped

What people choose instead of SISTRIX

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

SISTRIXvs
Ahrefs
Ahrefs: Larger backlink index and much stronger coverage outside western Europe
SISTRIXvs
SEMrush
SEMrush: Broader toolset covering paid search, content and international keyword research
SISTRIXvs
SE Ranking
SE Ranking: Cheaper if you only need rank tracking on your own keyword list rather than a market-wide index

Pricing

What SISTRIX costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

SISTRIX Toolbox

On request

Sold as monthly modules rather than one bundled plan
Additional countries and Optimizer projects priced on top
Monthly term without long commitment

Capabilities

Features

Visibility Index
Weekly domain-level visibility measured on a fixed national keyword set with history to 2008
Competitor discovery
Automatic identification of domains competing on the same keyword set
SERP feature tracking
Records of which result types a domain wins across the measured keyword set
Link module
Backlink index with historical link gain and loss reporting
Optimizer
Project-based on-page crawling and keyword monitoring for your own site
Country coverage
Separate indexes per country rather than one global aggregate

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What is the Visibility Index actually measuring?

Rankings for a large fixed keyword set per country, weighted by expected traffic, measured weekly. It is not your keyword list, which is what makes it comparable.

Can it replace Ahrefs or Semrush?

For German-language visibility reporting and competitor history, yes. For global keyword research and backlink analysis it is a complement rather than a replacement.

How far back does the data go?

To 2008 for the earliest supported countries, which is longer than any rank tracker can offer on your own keyword list.

Keep looking

Where to go from SISTRIX

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Softwr does not host reviews and shows no star rating for SISTRIX, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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