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Plaid

The safer way to connect financial accounts

As of 30 August 2026, Plaid starts at $29/month. Plaid enables applications to connect with users' bank accounts, providing access to financial data for budgeting, payments, and lending applications. Softwr lists it under Accounting. Plaid is made by Plaid Inc, launched in 2013, available on API, Web, iOS, Android.

Overview

What Plaid does

Plaid enables applications to connect with users' bank accounts, providing access to financial data for budgeting, payments, and lending applications.

What people use it for

  • Connecting bank accounts to an application for balances and transactions
  • Verifying account ownership and income for payments or lending

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Plaid.

  • No dollar amount is published for any product, and the pricing page states no per request rate or minimum commitment
  • Three different billing models apply depending on the product, being one time per connected account, monthly per connected account, and per successful API call
  • That mix means total cost depends on which products are combined rather than on a single unit
  • Discounted rates require the Growth plan, which is a 12 month commitment

Cross-shopped

What people choose instead of Plaid

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Plaid costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Pay-as-you-go

Free

  • Bank connections
  • Transaction data
  • Account verification

Capabilities

Features

  • Bank account linking

  • Transaction data

  • Identity verification

  • Income verification

  • Asset reports

  • Venmo

    Integration with Venmo

  • Robinhood

    Integration with Robinhood

  • Coinbase

    Integration with Coinbase

  • SOC 2

    SOC 2 security feature

  • ISO 27001

    ISO 27001 security feature

  • Bank-level encryption

    Bank-level encryption security feature

  • Api support

    Available on api

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Plaid cost?

Plaid does not publish per request rates. It offers Pay as You Go with no upfront commitment, a Growth plan on a 12 month commitment with discounts, and a Custom plan priced on volume. Figures come from its sales team.

Source
How does Plaid bill for its products?

Plaid uses three billing shapes: one time fee products charged once per connected account, subscription products charged monthly per connected account, and per request products charged a flat fee for every successful API call.

Source
Can I test Plaid for free?

Yes. Plaid's Limited Production service allows up to 200 API calls with each available product using live data, before any commitment. Plaid is also free for the consumers whose accounts are connected.

Source

Behind it

Who makes Plaid

Company
Plaid Inc
Based in
San Francisco, CA

Timeline

Plaid over time

  1. Funding2025-04-03$575m

    Funding round led by Franklin Templeton

    Source
  2. Funding2016-06-20$44m

    Series B funding round

    Source
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Where to go from Plaid

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Softwr does not host reviews and shows no star rating for Plaid, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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