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LaunchDarkly
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As of 30 August 2026, LaunchDarkly has a free plan and paid plans start at $12/connection plus $10 per 1K MAU. LaunchDarkly is a feature management platform that empowers development teams to safely deliver and control software through feature flags. Softwr lists it under Technology. LaunchDarkly is made by LaunchDarkly Inc, launched in 2014, available on Web.
Overview
What LaunchDarkly does
LaunchDarkly is a feature management platform that empowers development teams to safely deliver and control software through feature flags. It enables teams to progressively deliver features to users with less risk.
What people use it for
- Progressive delivery
- Feature experimentation
- Risk mitigation
- Performance optimization
- Infrastructure migration
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about LaunchDarkly.
- Pricing scales rapidly with monthly active users, becoming expensive at scale
- Limited seats for engineers on standard plans, forcing upgrade to enterprise
- Advanced features like experimentation and audit logs require higher-tier plans
- Occasional reliability issues and backend delays reported by users
Cross-shopped
What people choose instead of LaunchDarkly
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- LaunchDarklyvsGitLab
GitLab: GitLab includes built-in feature flags and progressive deployment capabilities integrated with CI/CD.
- LaunchDarklyvsTerraform
Terraform: Infrastructure-as-code alternative for managing feature flags and deployments programmatically.
Pricing
What LaunchDarkly costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Developer
Free
- Unlimited seats
- Unlimited feature flags
- A/B tests and experiments
- 30 SDKs
- 14 days data retention
Foundation
On request
- $12 per connection
- $10 per 1K MAU
- Targeted segmentation
- 90 days data retention
Enterprise
On request
- Custom pricing
- Advanced automation
- Compliance features
- Dedicated support
Capabilities
Features
Feature flags
Progressive rollouts
User targeting
A/B testing
Kill switches
Audit log
Multi-environment
SDKs for all platforms
Jira
Integration with Jira
Slack
Integration with Slack
GitHub
Integration with GitHub
Datadog
Integration with Datadog
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What does the free Developer plan include?
The free Developer plan includes unlimited seats, unlimited feature flags, A/B tests and experiments, 30 SDKs, 10 million logs and traces, 5,000 session replays and errors, and 14 days of data retention.
SourceHow does LaunchDarkly pricing scale?
Foundation plan pricing is $12 per connection plus $10 per 1,000 Monthly Active Users (MAU). Enterprise and Guardian plans have custom pricing based on usage, advanced features, and compliance requirements.
SourceDoes LaunchDarkly integrate with Jira and Slack?
Yes, LaunchDarkly integrates with Jira Cloud, allowing you to link feature flags to Jira issues and create issues from observability data. It also integrates with Slack for flag notifications and allows authorized members to trigger flag changes from Slack.
SourceWhat is dark launching and how does LaunchDarkly enable it?
Dark launching keeps code changes hidden in production until ready to enable. LaunchDarkly enables this through feature flags that let teams safely test code in production before rolling out to users.
SourceBehind it
Who makes LaunchDarkly
- Company
- LaunchDarkly Inc
- Based in
- Oakland, CA
- Founders
- Edith Harbaugh, John Kodumal
Timeline
LaunchDarkly over time
- Funding2021-08-10$200m
Series D of $200M at $3B valuation
Source
Keep looking
Where to go from LaunchDarkly
- LaunchDarkly alternativesEvery product people weigh against it
- LaunchDarkly pricingPlans, floors and what the tiers exclude
- LaunchDarkly badgesWhich rules it meets, and the figure behind each
- All Technology softwareThe full category
- Best Technology softwareThe shortlist, and how it was cut
Best Technology software for
Compare LaunchDarkly with
- PostHog
- Terraform
- GitLab
- Jira
- Jenkins
- Kubernetes
- PagerDuty
- Docker
- Auth0
- Sentry
- LogRocket
- Asana
- WebStorm
- Zabbix Cloud
- Intercom
- Mixpanel
- Monday.com
- Terraform
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Softwr does not host reviews and shows no star rating for LaunchDarkly, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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