SaaS · head to head
Heap vs Userpilot
The short version
- Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; Userpilot starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
Where they differ
Only the attributes on which Heap and Userpilot actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (SaaS).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Heap
- Autocapture
- Retroactive analytics
- Session replay
- Funnel analysis
- User segmentation
- Path analysis
- Data science
- Virtual events
Only in Userpilot
Nothing recorded that Heap does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Heap
- User behavior analysisnot Userpilot
- Conversion optimizationnot Userpilot
- Product adoptionnot Userpilot
- Customer journey mappingnot Userpilot
- A/B testing analysisnot Userpilot
Userpilot
- SaaS companies optimising user onboarding and activationnot Heap
- Product teams collecting user feedback and identifying churn drivers via session replaynot Heap
- Customer success teams using in-app guides and contextual helpnot Heap
- Growth teams orchestrating multi-channel campaigns across email and in-appnot Heap
- Product managers measuring adoption and engagement across user cohortsnot Heap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Heap
- No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
- Group analytics and advanced features require a sales conversation, not self-serve
- Cloud-only deployment; no self-hosted option for data security or compliance requirements
- Session replay lacks developer debugging tools compared to PostHog
- Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales
Userpilot
- Starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
- Large price jump from Starter ($299/mo) to Growth ($849/mo), nearly 3x increase
- Growth tier scales to 100,000 MAU but does not publish pricing for higher volumes, requiring Enterprise negotiation
- Session replay and mobile engagement are optional add-ons in Growth tier, not included in base pricing
- Enterprise pricing not published; custom negotiations required for large-scale deployments
Pricing, plan by plan
Heap
Free- FreeFree
- Up to 10,000 monthly sessions
- Basic charts
- 6 months data history
- Growth$null/custom
- Custom session pricing
- Sense AI assistant
- 12 months data history
- Pro$null/custom
- Custom session pricing
- Account analytics
- Engagement matrix
- Premier$null/custom
- Custom session pricing
- Data warehouse integration
- Unlimited projects
Userpilot
Free- Starter$299/month
- Up to 2,000 monthly active users
- In-app engagement
- User segmentation
- Growth$849/month (marked 'Most Popular')
- 2,000 to 100,000 monthly active users
- All Starter features
- Advanced product analytics
- Enterprise$null/variable
- Custom monthly active user levels
- All Growth features
- Premium integrations
Which should you pick?
Choose Heap if
- You need autocapture.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want retroactive analytics.
Choose Userpilot if
- You want to start without paying.
- You work on Web, iOS, Android, API.
Questions people ask
- Is Heap or Userpilot better?
- Neither clearly leads. Heap starts at Free and Userpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Heap or Userpilot?
- Heap starts at Free and Userpilot at Free.
- Does Heap or Userpilot run on more platforms?
- Heap runs on Web, iOS, Android. Userpilot runs on Web, iOS, Android, API.
- Can I use Heap for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Heap best used for?
- Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Userpilot is typically brought in for.
- What can Heap do that Userpilot cannot?
- Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis.
Answered from the vendors’ own pages
Heap: What does Heap's autocapture feature do?
Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.
SourceUserpilot: What is included in the free trial?
Userpilot offers a free 14-day trial without requiring a credit card, providing full access to the Starter tier features.
SourceHeap: What are Heap's pricing plans and how much do they cost?
Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.
SourceUserpilot: Does Userpilot include session replay?
Session replay is available in the Growth tier as an optional add-on for watching real user sessions and identifying friction points.
SourceHeap: Does Heap include session replay and A/B testing?
Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.
SourceUserpilot: What integrations does Userpilot support?
Userpilot integrates with HubSpot, Salesforce, Segment, Google Analytics, Amplitude, Mixpanel, Heap, Zendesk, Intercom and Google Tag Manager. Additional integrations can be requested.
SourceHeap: What integrations does Heap support?
Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.
SourceHeap: Does Heap offer self-hosting or is it cloud-only?
Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.
SourceHeap: What is Sense and how does it help with analytics?
Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.
Source