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Customer Support · head to head

Groove vs Zendesk

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite
Zendesk logo

Zendesk

Customer Support

Champions of customer service

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; Zendesk aI agents operate on per-resolution billing; customers pay only when an AI agent successfully resolves a ticket without escalation
  • They diverge on capability: Groove covers Shared inbox, Zendesk covers Ticket management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Groove and Zendesk actually diverge.

Attributes where Groove and Zendesk differ
AttributeGrooveZendesk
Starting price$12/month$19/month
PlatformsWeb, Ios, AndroidWeb
Founded20112007

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Automation rules
  • Reporting
  • Collision detection
  • Zapier
  • Trello
  • SSL
  • GDPR

Only in Zendesk

  • Ticket management
  • Omnichannel support
  • Call center
  • Analytics & reporting
  • Automation
  • Customer satisfaction
  • Shopify
  • Microsoft Teams

Both cover

  • Knowledge base
  • Live chat
  • Slack
  • Salesforce
  • Jira

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Zendesk
  • Handling email, chat and messaging support in one queuenot Zendesk

Zendesk

  • Help desk and ticketing system managementnot Groove
  • Omnichannel customer supportnot Groove
  • Knowledge base and self-service portalsnot Groove
  • AI-assisted customer servicenot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Zendesk

  • AI agents operate on per-resolution billing; customers pay only when an AI agent successfully resolves a ticket without escalation
  • Copilot and Contact Center features available as separate add-ons at £50+/agent/month
  • Advanced routing, workforce engagement, and approval workflows limited to Enterprise tier
  • Highest tier requires sales consultation and custom pricing

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Zendesk

$19/month

No published plan breakdown. See the Zendesk review.

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want automation rules.
Groove review

Choose Zendesk if

  • You need ticket management.
  • You also want omnichannel support.
Zendesk review

Questions people ask

Is Groove or Zendesk better?
Neither clearly leads. Groove starts at $12/month and Zendesk at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or Zendesk?
Groove starts at $12/month and Zendesk at $19/month.
Does Groove or Zendesk run on more platforms?
Groove runs on Web, Ios, Android. Zendesk runs on Web.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what Zendesk is typically brought in for.
What can Groove do that Zendesk cannot?
Groove covers Shared inbox, Automation rules, Reporting, Collision detection. Zendesk covers Ticket management, Omnichannel support, Call center, Analytics & reporting. Both handle Knowledge base, Live chat, Slack, Salesforce.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Zendesk: What is included in the free trial?

You'll have access to all features on the Zendesk Customer Service Suite Professional plan for 14 days, with Copilot included by default.

Source
Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Zendesk: How is Zendesk pricing calculated?

Base subscription pricing is determined by your selected plan tier and the number of agent seats needed. Additional costs include usage-based features like App Builder and Voice, plus optional add-ons.

Source
Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Zendesk: What are the contract terms?

Zendesk subscriptions are month to month, annual, or multi-year. Annual billing typically costs less than monthly payments.

Source
Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
Zendesk: Can I upgrade or downgrade my plan?

Yes, changes may apply immediately or at renewal depending on your subscription terms.

Source
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