Marketing · pricing
Zoho Marketing Automation pricing
Zoho Marketing Automation publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, Zoho Marketing Automation pricing is $19/month across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- $19/month
- Model
- Per month by contact count
- Tiers
- 3
- Free tier
- Not on record
Zoho Marketing Automation plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Standard | $19/month | 5 | Entry tier |
| Professional | $29/month | 5 | +$10/month, 4 more features |
| Enterprise | $59/month | 6 | +$30/month, 5 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Standard
$19/monthThe entry tier. It covers priced for 1,000 contacts, billed annually, unlimited email sends, unlimited social campaigns and signup forms, free onboarding, scales by contact tier up to 500,000+.
Professional
$29/monthOver Standard, this tier adds:
- Contact scoring
- Journey builder with reports
- Landing pages
- A/B testing and advanced segmentation
Enterprise
$59/monthOver Professional, this tier adds:
- Lead attribution and X-RAY journey tracing
- Landing page personalisation
- Custom roles and webhooks
- Up to 25 users
- Local currency pricing published in India and other markets
What the product covers
The full Zoho Marketing Automation feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Journey builder
- Lead scoring
- Unlimited email sends
- Landing pages and forms
- Web behaviour tracking
- Social campaigns
- SMS and WhatsApp
- Lead attribution and X-RAY
People bring Zoho Marketing Automation in for a b2b team already on zoho crm that wants scoring and nurture without paying for a separate platform and an integration, a business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emails, an indian or emerging-market marketing team that would otherwise pay a us-dollar list price plus card forex fees, a small team upgrading from plain newsletter sending to behaviour-triggered journeys without a five-figure annual commitment. If that is not the job you are buying for, the alternatives to Zoho Marketing Automation are worth a look before you commit to a tier.
How that compares in Marketing
Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Zoho Marketing Automation (this page) | $19/month | Per month by contact count | - | |
| Onclusive | On request | quote | - | vs Zoho Marketing Automation |
| Roxhill | On request | quote | - | vs Zoho Marketing Automation |
| Bloomreach | On request | quote | - | vs Zoho Marketing Automation |
| Invoca | On request | quote | - | vs Zoho Marketing Automation |
| Insider | On request | quote | - | vs Zoho Marketing Automation |
| Swydo | €69/month | Per month by data source count | - | vs Zoho Marketing Automation |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Zoho Marketing Automation badges page.
Before you pay for Zoho Marketing Automation
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between $19/month and $59/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Zoho Marketing Automation against the tools that do have one before committing.
Zoho Marketing Automation runs on web, ios, android, and is published by Zoho Corporation of Chennai, Tamil Nadu, India. The full record is on the Zoho Marketing Automation review, and the rest of the category is under best marketing tools.
Zoho Marketing Automation pricing questions
- How much does Zoho Marketing Automation cost?
- Zoho Marketing Automation publishes 3 tiers, from $19/month for Standard up to $59/month for Enterprise. The cheapest paid tier is $19/month.
- Does Zoho Marketing Automation have a free plan?
- Not on the record we hold: Zoho Marketing Automation is listed as Per month by contact count. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Standard and Professional on Zoho Marketing Automation?
- Professional costs $29/month against $19/month, and adds contact scoring, journey builder with reports, landing pages, a/b testing and advanced segmentation.
- Is the Enterprise plan on Zoho Marketing Automation worth it?
- That depends entirely on whether you need what it adds, which on the published record is lead attribution and x-ray journey tracing, landing page personalisation, custom roles and webhooks, up to 25 users. It costs $59/month against $19/month for Standard. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Which marketing tools can I use without paying?
- 1 of the 8 marketing tools listed alongside Zoho Marketing Automation have a free tier: Mautic.
- What am I actually paying for with Zoho Marketing Automation?
- The record lists 8 features across 1 area: other. In practice it is brought in for a b2b team already on zoho crm that wants scoring and nurture without paying for a separate platform and an integration, a business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emails, an indian or emerging-market marketing team that would otherwise pay a us-dollar list price plus card forex fees.
- Does Zoho Marketing Automation charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Zoho Marketing Automation prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Zoho Marketing Automation against before paying?
- The closest marketing tools in this directory are Onclusive, Roxhill, Bloomreach, Invoca. Each has a side-by-side comparison with Zoho Marketing Automation covering price, platforms and features.