Marketing · alternatives
Alternatives to Zoho Marketing Automation
22 marketing tools sit alongside Zoho Marketing Automation in this directory. Below is what separates each from Zoho Marketing Automation on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 22
- With a free tier
- 6
- Cheaper to start
- 3
- Zoho Marketing Automation starts at
- $19/month
Why people look past Zoho Marketing Automation
Only what the record supports. Each point below is a figure on the Zoho Marketing Automation entry measured against the tools listed beside it.
There is no free tier
The record for Zoho Marketing Automation carries no free tier, so evaluating it means paying first. 6 of the 22 alternatives below can be used without paying.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
CRM, marketing automation, and sales platform
- Can be used without paying; Zoho Marketing Automation cannot.
- Sold on a subscription model rather than Per month by contact count.
Email, SMS, and CRM in one platform
- Can be used without paying; Zoho Marketing Automation cannot.
- Sold on a freemium model rather than Per month by contact count.
Turn emails into revenue
- Can be used without paying; Zoho Marketing Automation cannot.
- Starts $6 a month cheaper, at $13/month.
The main open source marketing automation platform, self-hosted and GPL licensed
- Can be used without paying; Zoho Marketing Automation cannot.
- Sold on a Open source, no licence fee model rather than Per month by contact count.
- 2 tiers to Zoho Marketing Automation's 3.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Can be used without paying; Zoho Marketing Automation cannot.
- Starts $19 a month cheaper, at Free.
- Sold on a Per month by event count model rather than Per month by contact count.
- 4 tiers to Zoho Marketing Automation's 3.
A/B testing for Google Analytics
- Can be used without paying; Zoho Marketing Automation cannot.
- Starts $19 a month cheaper, at Free.
- Sold on a freemium model rather than Per month by contact count.
- 1 tier to Zoho Marketing Automation's 3.
Every Zoho Marketing Automation alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Zoho Marketing Automation (this page) | $19/month | Per month by contact count | 3 | |
| ActiveCampaignIf you want deeper automation logic and a much wider integration catalogue outside the Zoho suite | Free | Subscription | - | vs Zoho Marketing Automation |
| BrevoIf you would rather be billed by emails sent than by contacts stored | Free | Freemium | - | vs Zoho Marketing Automation |
| MailchimpIf you want the largest ecosystem and template library and mostly send campaigns rather than run journeys | Free, then $13/month | - | 3 | vs Zoho Marketing Automation |
| Mautic | Free | Open source, no licence fee | 2 | vs Zoho Marketing Automation |
| Umami | Free | Per month by event count | 4 | vs Zoho Marketing Automation |
| Google Optimize | Free | Freemium | 1 | vs Zoho Marketing Automation |
| Swydo | €69/month | Per month by data source count | 1 | vs Zoho Marketing Automation |
| Onclusive | On request | Quote | 1 | vs Zoho Marketing Automation |
| Roxhill | On request | Quote | 4 | vs Zoho Marketing Automation |
| Wunderkind | On request | Quote | 2 | vs Zoho Marketing Automation |
| Invoca | On request | Quote | 5 | vs Zoho Marketing Automation |
| WebEngage | On request | Quote | 1 | vs Zoho Marketing Automation |
| Postscript | $49/month | Per month plus per message sent | 4 | vs Zoho Marketing Automation |
| Bloomreach | On request | Quote | 2 | vs Zoho Marketing Automation |
| Netcore Cloud | On request | Quote | 3 | vs Zoho Marketing Automation |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Zoho Marketing Automation |
| CleverTap | On request | Quote | 3 | vs Zoho Marketing Automation |
| Insider | On request | Quote | 1 | vs Zoho Marketing Automation |
| Optimove | On request | Quote | 1 | vs Zoho Marketing Automation |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Zoho Marketing Automation |
| Freshpaint | On request | Quote | 3 | vs Zoho Marketing Automation |
| Madgicx | $49/month | Usage-based | 2 | vs Zoho Marketing Automation |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Zoho Marketing Automation badges page.
Cheaper ways to solve the same problem
Free to start (6)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- ActiveCampaign , Free
- Brevo , Free
- Mailchimp , Free, then $13/month
- Mautic , Free
- Umami , Free
- Google Optimize , Free
Cheaper than Zoho Marketing Automation (3)
Entry price under Zoho Marketing Automation's $19/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
- Mailchimp , Free, then $13/month
- Umami , Free
- Google Optimize , Free
What you would be giving up
Zoho Marketing Automation is most often brought in for a b2b team already on zoho crm that wants scoring and nurture without paying for a separate platform and an integration, a business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emails, an indian or emerging-market marketing team that would otherwise pay a us-dollar list price plus card forex fees, a small team upgrading from plain newsletter sending to behaviour-triggered journeys without a five-figure annual commitment. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Zoho Marketing Automation is broadly right and the question is cost, the Zoho Marketing Automation pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Zoho Marketing Automation runs on web, ios, android. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Zoho Marketing Automation alternatives
- What are the main alternatives to Zoho Marketing Automation?
- 22 other marketing tools are listed in this directory, led by ActiveCampaign, Brevo, Mailchimp, Mautic. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Zoho Marketing Automation?
- 6 of the alternatives listed here can be used without paying: ActiveCampaign, Brevo, Mailchimp, Mautic, Umami.
- Is there a cheaper alternative to Zoho Marketing Automation?
- Yes. 3 of the alternatives below start under Zoho Marketing Automation's $19/month: Mailchimp at Free, then $13/month, Umami at Free, Google Optimize at Free.
- Why do people look for an alternative to Zoho Marketing Automation?
- On the figures on record, one thing stands out: there is no free tier. Each is set out with the numbers behind it above.
- What would I give up by switching from Zoho Marketing Automation?
- Zoho Marketing Automation is most often brought in for a b2b team already on zoho crm that wants scoring and nurture without paying for a separate platform and an integration, a business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emails, an indian or emerging-market marketing team that would otherwise pay a us-dollar list price plus card forex fees, a small team upgrading from plain newsletter sending to behaviour-triggered journeys without a five-figure annual commitment. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Zoho Marketing Automation?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Zoho Marketing Automation alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Zoho Marketing Automation against one of these directly?
- Every alternative below has a side-by-side page against Zoho Marketing Automation covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 22 tools beside Zoho Marketing Automation. The category page lists the rest of the catalogue as it grows.