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CRM · head to head

SugarCRM vs Umami

SugarCRM logo

SugarCRM

CRM

Customer relationship software for your business

From
$59/month
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: SugarCRM every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: SugarCRM covers Contact management, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which SugarCRM and Umami actually diverge.

Attributes where SugarCRM and Umami differ
AttributeSugarCRMUmami
Starting price$59/monthFree
Pricing modelsubscriptionPer month by event count
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Linux
CategoryCRMMarketing
Founded2004Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SugarCRM

  • Contact management
  • Sales pipeline
  • Lead management
  • Marketing automation
  • Customer service
  • Reporting
  • Mobile app
  • Salesforce

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

SugarCRM

  • CRM for sales, marketing and service teamsnot Umami
  • Managing accounts, opportunities and customer history at mid market scalenot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot SugarCRM
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot SugarCRM
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot SugarCRM
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot SugarCRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SugarCRM

  • Every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size
  • At $59 per user on Standard that minimum makes the real floor $885 a month
  • All three tiers are billed annually with no monthly option
  • The vendor still directs buyers to sales for a package rather than treating the published rate as final

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

SugarCRM

$59/month
  • Standard$59/month
    • Accounts management
    • Lead tracking
    • Quotes
  • Advanced$85/month
    • Mail and calendar integration
    • Case management
    • Sugar Intelligence
  • Premier$135/month
    • Geo mapping
    • Enhanced storage 2x
    • LinkedIn connector

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose SugarCRM if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want sales pipeline.
SugarCRM review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is SugarCRM or Umami better?
Neither clearly leads. SugarCRM starts at $59/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SugarCRM or Umami?
Umami has a free tier; the other does not. Paid plans start at $59/month for SugarCRM and Free for Umami.
Does SugarCRM or Umami run on more platforms?
SugarCRM runs on Web, Ios, Android. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. SugarCRM starts at $59/month.
What is SugarCRM best used for?
SugarCRM is most often used for crm for sales, marketing and service teams, managing accounts, opportunities and customer history at mid market scale. Of those, crm for sales, marketing and service teams and managing accounts, opportunities and customer history at mid market scale are not what Umami is typically brought in for.
What can SugarCRM do that Umami cannot?
SugarCRM covers Contact management, Sales pipeline, Lead management, Marketing automation. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

SugarCRM: How much does SugarCRM cost?

SugarCRM costs $59 per user per month for the Standard plan, $85 per month for Advanced, and $135 per month for Premier. All plans require annual billing and a 15-user minimum.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

SugarCRM: What is included in the Advanced plan?

The Advanced plan at $85 per user per month includes everything in Standard plus mail and calendar integration, case management, Sugar Intelligence, and Sugar Predict features.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

SugarCRM: What distinguishes the Premier plan?

The Premier plan costs $135 per user per month and adds geo mapping, 2x enhanced storage, LinkedIn connector integration, and enhanced support compared to the Advanced plan.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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