Marketing · pricing
Umami pricing
Umami publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, Umami pricing is free across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free
- Model
- Per month by event count
- Tiers
- 4
- Free tier
- Yes
Umami plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Self-hosted | Free | 5 | Entry tier |
| Cloud Hobby | Free | 4 | +$0/month, 4 more features |
| Cloud Pro | $20/month | 6 | +$20/month, 6 more features |
| Cloud Business | $200/month | 4 | +$180/month, 4 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Self-hosted
FreeThe entry tier. It covers mit licensed, no licence fee, no event limit imposed by the software, unlimited websites and users, you provide the database and hosting, community support only.
Cloud Hobby
FreeOver Self-hosted, this tier adds:
- Up to 100,000 events per month
- 3 websites
- 6 months data retention
- No server to operate
Cloud Pro
$20/monthOver Cloud Hobby, this tier adds:
- Up to 1,000,000 events per month
- Unlimited websites
- Unlimited team members
- 5 years data retention
- Email support
- Overage billed per additional event
Cloud Business
$200/monthOver Cloud Pro, this tier adds:
- Up to 10,000,000 events per month
- All Pro features
- Higher volume overage rate
- Suited to multi-property publishers
Where Umami stops being free
Self-hosted, Free
- MIT licensed, no licence fee
- No event limit imposed by the software
- Unlimited websites and users
- You provide the database and hosting
- Community support only
Cloud Pro, $20/month
The first thing you pay for:
- Up to 1,000,000 events per month
- Unlimited websites
- Unlimited team members
- 5 years data retention
- Email support
- Overage billed per additional event
What the product covers
The full Umami feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Cookie-free tracking
- Self-hosting
- Small tracking script
- Custom events
- Funnels and goals
- Multi-site and teams
- Public dashboards
- API access
People bring Umami in for a developer who wants traffic numbers on a personal or client site without adding a consent banner, an organisation whose legal or procurement team has ruled out sending visitor data to a us advertising company, a high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirely, a team that wants analytics data in a database they already control so they can query and join it themselves. If that is not the job you are buying for, the alternatives to Umami are worth a look before you commit to a tier.
How that compares in Marketing
Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Umami (this page) | Free | Per month by event count | - | |
| Zoho Marketing Automation | $19/month | Per month by contact count | - | vs Umami |
| Onclusive | On request | quote | - | vs Umami |
| Roxhill | On request | quote | - | vs Umami |
| Bloomreach | On request | quote | - | vs Umami |
| Invoca | On request | quote | - | vs Umami |
| Insider | On request | quote | - | vs Umami |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Umami badges page.
Before you pay for Umami
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between Free and $200/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Umami runs on web, linux, and is published by Umami Software, Inc. of United States. The full record is on the Umami review, and the rest of the category is under best marketing tools.
Umami pricing questions
- How much does Umami cost?
- Umami publishes 4 tiers, from Free for Self-hosted up to $200/month for Cloud Business. The entry tier costs nothing.
- Does Umami have a free plan?
- Yes. The Self-hosted tier costs nothing and covers mit licensed, no licence fee, no event limit imposed by the software, unlimited websites and users. Paying starts at $20/month for Cloud Pro.
- What is the difference between Self-hosted and Cloud Hobby on Umami?
- Cloud Hobby costs Free against Free, and adds up to 100,000 events per month, 3 websites, 6 months data retention, no server to operate.
- Is the Cloud Business plan on Umami worth it?
- That depends entirely on whether you need what it adds, which on the published record is up to 10,000,000 events per month, all pro features, higher volume overage rate, suited to multi-property publishers. It costs $200/month against $20/month for Cloud Pro. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- What am I actually paying for with Umami?
- The record lists 8 features across 1 area: other. In practice it is brought in for a developer who wants traffic numbers on a personal or client site without adding a consent banner, an organisation whose legal or procurement team has ruled out sending visitor data to a us advertising company, a high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirely.
- Does Umami charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Umami prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Umami against before paying?
- The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Umami covering price, platforms and features.
