Softwr

CRM · head to head

EspoCRM vs Umami

EspoCRM logo

EspoCRM

CRM

AGPL open source CRM in PHP that you can self-host free or buy as cloud with seat minimums

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EspoCRM the AGPLv3 licence obliges you to publish source modifications if you make the modified software available over a network, which blocks resellers who want to offer a customised hosted version without opening their code.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: EspoCRM covers Entity manager, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which EspoCRM and Umami actually diverge.

Attributes where EspoCRM and Umami differ
AttributeEspoCRMUmami
Pricing modelPer user per monthPer month by event count
PlatformsWeb, Linux, Docker, iOS, AndroidWeb, Linux
CategoryCRMMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EspoCRM

  • Entity manager
  • Dynamic logic
  • Email integration
  • Sales pipeline
  • Case management
  • Reports and dashboards
  • Workflow automation
  • REST API

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

EspoCRM

  • A small business that wants a CRM on its own hosting with no per-seat fee and no vendor holding its customer datanot Umami
  • A public sector or healthcare team with data residency rules that rule out US-hosted commercial CRMnot Umami
  • A developer or agency needing a CRM whose data model can be extended into a bespoke entity structure through configurationnot Umami
  • An organisation with many light users, where self-hosting avoids paying seat prices for people who open the CRM twice a monthnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot EspoCRM
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot EspoCRM
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot EspoCRM
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot EspoCRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EspoCRM

  • The AGPLv3 licence obliges you to publish source modifications if you make the modified software available over a network, which blocks resellers who want to offer a customised hosted version without opening their code.
  • Cloud plans carry seat minimums of three, five and ten users, so a two-person consultancy pays for three seats and a small team wanting the Ultimate features pays for ten.
  • Record ceilings are real on the cheaper cloud tiers, with Basic capped at 100,000 records, and hitting the cap means a tier upgrade rather than a small overage charge.
  • Marketing automation, sequences and native telephony are thin compared with HubSpot or Zoho, so most deployments end up wiring in a separate mailing tool and a separate dialler.
  • Self-hosting shifts the entire cost to your own team: PHP version upgrades, database backups and security patching are yours, and a neglected instance becomes an internet-facing liability holding your customer list.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

EspoCRM

Free
  • Self-hostedFree
    • AGPLv3 licence, no fee
    • Runs on PHP with MySQL or MariaDB
    • Advanced Pack, Sales Pack and other extensions sold separately as one-off purchases
  • Cloud Basic$15/month
    • Three-user minimum
    • 3GB storage per user
    • Up to 100,000 records
  • Cloud Enterprise$25/month
    • Five-user minimum
    • 10GB storage per user
    • Up to 10 million records, extendable for a fee
  • Cloud Ultimate$69/month
    • Ten-user minimum
    • 400GB total storage
    • Unlimited records

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose EspoCRM if

  • You need entity manager.
  • You want to start without paying.
  • You work on Web, Linux, Docker, iOS, Android.
  • You also want dynamic logic.
EspoCRM review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is EspoCRM or Umami better?
Neither clearly leads. EspoCRM starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EspoCRM or Umami?
EspoCRM starts at Free and Umami at Free.
Does EspoCRM or Umami run on more platforms?
EspoCRM runs on Web, Linux, Docker, iOS, Android. Umami runs on Web, Linux.
Can I use EspoCRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is EspoCRM best used for?
EspoCRM is most often used for a small business that wants a crm on its own hosting with no per-seat fee and no vendor holding its customer data, a public sector or healthcare team with data residency rules that rule out us-hosted commercial crm, a developer or agency needing a crm whose data model can be extended into a bespoke entity structure through configuration, an organisation with many light users, where self-hosting avoids paying seat prices for people who open the crm twice a month. Of those, a small business that wants a crm on its own hosting with no per-seat fee and no vendor holding its customer data and a public sector or healthcare team with data residency rules that rule out us-hosted commercial crm are not what Umami is typically brought in for.
What can EspoCRM do that Umami cannot?
EspoCRM covers Entity manager, Dynamic logic, Email integration, Sales pipeline. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

EspoCRM: Is the self-hosted version really full featured?

The core CRM is, but several paid extension packs including Advanced Pack for reports and BPM are sold separately as one-off purchases and are not in the free download.

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

EspoCRM: What are the cloud seat minimums?

Three users on Basic, five on Enterprise and ten on Ultimate, so the advertised per-user rate is not the smallest bill you can pay.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

EspoCRM: What does it need to run?

PHP, MySQL or MariaDB and a web server. It installs on ordinary shared hosting or a small VPS, which is unusual for a modern CRM.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

EspoCRM: Can I move from cloud to self-hosted later?

Yes. EspoCRM states customers own their database and data files, so an export and reinstall is possible, though you take on all maintenance when you do.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

Share

Related pages

More on EspoCRM

More on Umami

Keep looking

Other head to heads