Softwr

Influencer Marketing · head to head

Tagger vs Umami

T

Tagger

Influencer Marketing

Influencer intelligence and discovery

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Tagger tagger is now sold as Sprout Social Influencer Marketing, with the vendor describing the platform as formerly Tagger; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Tagger covers Creator search, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Tagger and Umami actually diverge.

Attributes where Tagger and Umami differ
AttributeTaggerUmami
Pricing modelsubscriptionPer month by event count
PlatformsWeb, ApiWeb, Linux
CategoryInfluencer MarketingMarketing
Founded2015Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Tagger

  • Creator search
  • Audience insights
  • Influencer scoring
  • Campaign recommendations
  • Historical data
  • Engagement analysis
  • Report generation
  • Trend analysis

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Tagger

  • AI-assisted creator discovery matched to an existing audiencenot Umami
  • Running outreach, contracting, content approvals and payments in one workflownot Umami
  • Attributing creator activity to revenue using affiliate links, UTMs or pixelsnot Umami
  • Managing several brands through separate dedicated workspacesnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Tagger
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Tagger
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Tagger
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Tagger

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Tagger

  • Tagger is now sold as Sprout Social Influencer Marketing, with the vendor describing the platform as formerly Tagger
  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Tagger

Free
  • FreeFree
    • Profile search
    • Basic insights
    • Public data
  • Premium$undefined/month
    • Advanced search
    • Audience insights
    • Campaign recommendations

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Tagger if

  • You need creator search.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience insights.
Tagger review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Tagger or Umami better?
Neither clearly leads. Tagger starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Tagger or Umami?
Tagger starts at Free and Umami at Free.
Does Tagger or Umami run on more platforms?
Tagger runs on Web, Api. Umami runs on Web, Linux.
Can I use Tagger for free?
Both have a free tier, so you can try either at no cost before committing.
What is Tagger best used for?
Tagger is most often used for ai-assisted creator discovery matched to an existing audience, running outreach, contracting, content approvals and payments in one workflow, attributing creator activity to revenue using affiliate links, utms or pixels, managing several brands through separate dedicated workspaces. Of those, ai-assisted creator discovery matched to an existing audience and running outreach, contracting, content approvals and payments in one workflow are not what Umami is typically brought in for.
What can Tagger do that Umami cannot?
Tagger covers Creator search, Audience insights, Influencer scoring, Campaign recommendations. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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