Software · head to head
Modash vs Tagger
The short version
- Each has a real cost: Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month; Tagger tagger is now sold as Sprout Social Influencer Marketing, with the vendor describing the platform as formerly Tagger
- They diverge on capability: Modash covers 250M+ creator database, Tagger covers Creator search.
Where they differ
Only the attributes on which Modash and Tagger actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Modash
- 250M+ creator database
- Audience demographics
- Fake follower detection
- Lookalike discovery
- Campaign monitoring
- Influencer CRM
- Data export
- Email finder
Only in Tagger
- Creator search
- Audience insights
- Influencer scoring
- Campaign recommendations
- Historical data
- Engagement analysis
- Report generation
- Trend analysis
Both cover
- TikTok
- YouTube
- GDPR
- Cloud deployment
- Web support
- Api support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Modash
- Searching a creator database for Instagram, TikTok and YouTube influencersnot Tagger
- Vetting influencer audience quality before outreachnot Tagger
- Tracking creator content and campaign performancenot Tagger
- Paying creators and running affiliate programmes from one platformnot Tagger
Tagger
- AI-assisted creator discovery matched to an existing audiencenot Modash
- Running outreach, contracting, content approvals and payments in one workflownot Modash
- Attributing creator activity to revenue using affiliate links, UTMs or pixelsnot Modash
- Managing several brands through separate dedicated workspacesnot Modash
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Modash
- Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
- Essentials plan excludes creator payments and affiliate features entirely
- Tracked creators are capped at 100 on Essentials and 250 on Performance
- Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
- Exceeding a plan limit requires upgrading the plan rather than paying an overage
- Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
- Enterprise starts at $14,700 per year and is the only plan with customisable quotas
- The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators
Tagger
- Tagger is now sold as Sprout Social Influencer Marketing, with the vendor describing the platform as formerly Tagger
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
Pricing, plan by plan
Modash
Free- FreeFree
- Limited searches
- Basic filters
- 5 profile views
- Essentials$99/month
- Unlimited searches
- 150 profiles/month
- Audience data
- Performance$299/month
- 500 profiles/month
- Lookalike discovery
- Campaign tracking
- Enterprise$undefined/month
- Unlimited profiles
- API access
- Custom solutions
Tagger
Free- FreeFree
- Profile search
- Basic insights
- Public data
- Premium$undefined/month
- Advanced search
- Audience insights
- Campaign recommendations
Which should you pick?
Choose Modash if
- You need 250m+ creator database.
- You want to start without paying.
- You work on Web, Api.
- You also want audience demographics.
Choose Tagger if
- You need creator search.
- You want to start without paying.
- You work on Web, Api.
- You also want audience insights.
Questions people ask
- Is Modash or Tagger better?
- Neither clearly leads. Modash starts at Free and Tagger at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Modash or Tagger?
- Modash starts at Free and Tagger at Free.
- Does Modash or Tagger run on more platforms?
- Both run on Web, Api, so platform support will not decide this one for you.
- Can I use Modash for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Modash best used for?
- Modash is most often used for searching a creator database for instagram, tiktok and youtube influencers, vetting influencer audience quality before outreach, tracking creator content and campaign performance, paying creators and running affiliate programmes from one platform. Of those, searching a creator database for instagram, tiktok and youtube influencers and vetting influencer audience quality before outreach are not what Tagger is typically brought in for.
- What can Modash do that Tagger cannot?
- Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Tagger covers Creator search, Audience insights, Influencer scoring, Campaign recommendations. Both handle Instagram, TikTok, YouTube, GDPR.