Influencer Marketing · head to head
Sprout Social vs Cohley
Sprout Social
Influencer Marketing
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).
- They diverge on capability: Sprout Social covers Social publishing, Cohley covers Photo content.
Where they differ
Only the attributes on which Sprout Social and Cohley actually diverge.
| Attribute | Sprout Social | Cohley |
|---|---|---|
| Starting price | $249/month | On request |
| Platforms | Web, Ios, Android, Api | Web, Api |
| Founded | 2010 | 2016 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Only in Cohley
- Photo content
- Video content
- Product reviews
- Creator network
- Rights management
- Content library
- Performance analytics
- A/B testing
Both cover
- SOC2
- GDPR
- Cloud deployment
- Web support
- Api support
What people use each for
The jobs each tool is most often brought in to do.
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Cohley
- Centralising creator outreach, contracting, approvals and paymentsnot Cohley
- Measuring creator-driven revenue with first-party analytics and attributionnot Cohley
- Building a creator pipeline through branded application pagesnot Cohley
Cohley
- Product photographynot Sprout Social
- Video contentnot Sprout Social
- Customer reviewsnot Sprout Social
- Social contentnot Sprout Social
- Ad creativenot Sprout Social
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Cohley
- Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).
Pricing, plan by plan
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Cohley
On request- Starter$undefined/month
- Photo content
- Basic creators
- Content library
- Growth$undefined/month
- Photo + video
- Premium creators
- Performance tracking
- Enterprise$undefined/month
- Custom content
- Dedicated team
- API access
Which should you pick?
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Choose Cohley if
- You need photo content.
- You work on Web, Api.
- You also want video content.
Questions people ask
- Is Sprout Social or Cohley better?
- Neither clearly leads. Sprout Social starts at $249/month and Cohley at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sprout Social or Cohley?
- Sprout Social starts at $249/month and Cohley at On request.
- Does Sprout Social or Cohley run on more platforms?
- Sprout Social runs on Web, Ios, Android, Api. Cohley runs on Web, Api.
- What is Sprout Social best used for?
- Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Cohley is typically brought in for.
- What can Sprout Social do that Cohley cannot?
- Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Cohley covers Photo content, Video content, Product reviews, Creator network. Both handle SOC2, GDPR, Cloud deployment, Web support.