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Influencer Marketing · head to head

Cohley vs Traackr

C

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite
Traackr logo

Traackr

Influencer Marketing

The influencer marketing platform for data-driven teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).; Traackr pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, and requires scheduling a call
  • They diverge on capability: Cohley covers Photo content, Traackr covers Influencer discovery.

Where they differ

Only the attributes on which Cohley and Traackr actually diverge.

Attributes where Cohley and Traackr differ
AttributeCohleyTraackr
Founded20162008

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • Performance analytics
  • A/B testing

Only in Traackr

  • Influencer discovery
  • Advanced analytics
  • Competitive benchmarking
  • Market research
  • Campaign optimization
  • Influencer vetting
  • Spend optimization
  • Brand safety

Both cover

  • Instagram
  • Facebook
  • GDPR
  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Cohley

  • Product photographynot Traackr
  • Video contentnot Traackr
  • Customer reviewsnot Traackr
  • Social contentnot Traackr
  • Ad creativenot Traackr

Traackr

  • Selecting creators for a brand programmenot Cohley
  • Executing and coordinating influencer campaignsnot Cohley
  • Measuring influencer marketing performance and spendnot Cohley

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

Traackr

  • Pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, and requires scheduling a call
  • The product is split into Plan, Activate and Measure modules rather than sold as one platform

Pricing, plan by plan

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Traackr

On request
  • Standard$undefined/month
    • Influencer discovery
    • Basic analytics
    • Campaign tracking
  • Advanced$undefined/month
    • Advanced analytics
    • Competitive benchmarking
    • Market insights
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Global coverage

Which should you pick?

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Choose Traackr if

  • You need influencer discovery.
  • You work on Web, Api.
  • You also want advanced analytics.
Traackr review

Questions people ask

Is Cohley or Traackr better?
Neither clearly leads. Cohley starts at On request and Traackr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cohley or Traackr?
Cohley starts at On request and Traackr at On request.
Does Cohley or Traackr run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
What is Cohley best used for?
Cohley is most often used for product photography, video content, customer reviews, social content. Of those, product photography and video content are not what Traackr is typically brought in for.
What can Cohley do that Traackr cannot?
Cohley covers Photo content, Video content, Product reviews, Creator network. Traackr covers Influencer discovery, Advanced analytics, Competitive benchmarking, Market research. Both handle Instagram, Facebook, GDPR, SOC2.
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