Marketing · head to head
Mailgun vs Sogolytics

Sogolytics
Surveys
Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021
- From
- Free
- Free plan
- Yes
The short version
- Each has a real cost: Mailgun free tier limited to 100 emails per day, restricting high-volume use cases; Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Mailgun and Sogolytics actually diverge.
| Attribute | Mailgun | Sogolytics |
|---|---|---|
| Pricing model | subscription | Per user per month |
| Platforms | Web | Web, iOS, Android |
| Category | Marketing | Surveys |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mailgun
Nothing recorded that Sogolytics does not also cover.
Only in Sogolytics
- Drag-and-drop survey builder
- SogoCX and SogoEX modules
- AI-assisted survey creation
- Reporting dashboards
- Response limits by plan
- Custom branding
What people use each for
The jobs each tool is most often brought in to do.
Mailgun
- Transactional email delivery and SMTP relaynot Sogolytics
- Email marketing at scale for developers and enterprisesnot Sogolytics
Sogolytics
- A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Mailgun
- A school or nonprofit needing multilingual survey support on a limited budgetnot Mailgun
- A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Mailgun
- Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Mailgun
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mailgun
- Free tier limited to 100 emails per day, restricting high-volume use cases
- Log retention minimal on lower tiers (1 day on Free and Basic plans)
- Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users
Sogolytics
- Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
- The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
- Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
- Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
- Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.
Pricing, plan by plan
Mailgun
Free- FreeFree
- 100 emails per day
- Basic APIs
- SMTP relay
- Basic$15/monthly
- 10,000 emails per month
- No daily limits
- Monthly overage options
- Foundation$35/monthly
- 50,000 emails per month
- 1,000 custom domains
- Email template builder
- Scale$90/monthly
- 100,000 emails per month
- SAML SSO
- 5,000 email validations
Sogolytics
Free- FreeFree
- Around 100 responses per project
- Up to 200 responses per year
- Basic survey features
- Pro$39/month
- Unlimited surveys
- Multilingual surveys
- Template bank
- Pro Max$49/month
- Everything in Pro
- AI-assisted survey creation
- Custom messages and branding
Which should you pick?
Choose Sogolytics if
- You need drag-and-drop survey builder.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want sogocx and sogoex modules.
Questions people ask
- Is Mailgun or Sogolytics better?
- Neither clearly leads. Mailgun starts at Free and Sogolytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mailgun or Sogolytics?
- Mailgun starts at Free and Sogolytics at Free.
- Does Mailgun or Sogolytics run on more platforms?
- Mailgun runs on Web. Sogolytics runs on Web, iOS, Android.
- Can I use Mailgun for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Mailgun best used for?
- Mailgun is most often used for transactional email delivery and smtp relay, email marketing at scale for developers and enterprises. Of those, transactional email delivery and smtp relay and email marketing at scale for developers and enterprises are not what Sogolytics is typically brought in for.
- What can Mailgun do that Sogolytics cannot?
- Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards.
Answered from the vendors’ own pages
Mailgun: What happens when I exceed my monthly email quota?
Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.
SourceSogolytics: Is Sogolytics the same company as SoGoSurvey?
Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.
Mailgun: Can I upgrade from Free to a paid plan and when does billing begin?
Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.
SourceSogolytics: Is there a free plan?
Yes, capped at around 100 responses per project and 200 responses a year.
Mailgun: What currencies and billing periods does Mailgun support?
Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.
SourceSogolytics: How does it compare in price with Qualtrics?
Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.
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