Software · head to head
SmartKarrot vs Custify
The short version
- Each has a real cost: SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users; Custify no mobile app for on-the-go customer success management
- They diverge on capability: SmartKarrot covers Health monitoring, Custify covers Health scores.
Where they differ
Only the attributes on which SmartKarrot and Custify actually diverge.
| Attribute | SmartKarrot | Custify |
|---|---|---|
| Starting price | $499/month | $399/month |
| Pricing model | subscription | Unknown |
| Founded | 2018 | 2017 |
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in SmartKarrot
- Health monitoring
- Playbook automation
- Success planning
- Touchpoints tracking
- Slack
Only in Custify
- Health scores
- Playbooks
- Task automation
- Churn alerts
- Stripe
Both cover
- Customer 360
- Salesforce
- HubSpot
- Intercom
- Web support
What people use each for
The jobs each tool is most often brought in to do.
SmartKarrot
- Tracking customer onboarding phases and account health for a SaaS businessnot Custify
- Segmenting accounts and users to target customer success playsnot Custify
- Reporting on customer success outcomes with embedded BI dashboardsnot Custify
Custify
- Customer Successnot SmartKarrot
- Saasnot SmartKarrot
- Automationnot SmartKarrot
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
SmartKarrot
- The entry Basic plan starts at $15,000 per year and includes only 5 users
- All plans are billed annually with no monthly option
- Basic includes only 2 third party integrations, Growth 3 and Pro 4
- Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
- Growth, Pro and Enterprise plans are all Contact Sales with no published price
- Basic support is email-based only, with a dedicated CSM starting at Growth
- SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
- SmartOps advanced AI trends is an add-on available only on the Enterprise plan
- Additional Lite users are billed at $10 per user per month on top of the plan fee
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Pricing, plan by plan
SmartKarrot
$499/month- Professional$499/month
- Health scores
- Playbooks
- Customer 360
- Enterprise$1299/month
- AI insights
- Custom workflows
- Advanced analytics
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Which should you pick?
Choose SmartKarrot if
- You need health monitoring.
- You also want playbook automation.
Questions people ask
- Is SmartKarrot or Custify better?
- Neither clearly leads. SmartKarrot starts at $499/month and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, SmartKarrot or Custify?
- SmartKarrot starts at $499/month and Custify at $399/month.
- Does SmartKarrot or Custify run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is SmartKarrot best used for?
- SmartKarrot is most often used for tracking customer onboarding phases and account health for a saas business, segmenting accounts and users to target customer success plays, reporting on customer success outcomes with embedded bi dashboards. Of those, tracking customer onboarding phases and account health for a saas business and segmenting accounts and users to target customer success plays are not what Custify is typically brought in for.
- What can SmartKarrot do that Custify cannot?
- SmartKarrot covers Health monitoring, Playbook automation, Success planning, Touchpoints tracking. Custify covers Health scores, Playbooks, Task automation, Churn alerts. Both handle Customer 360, Salesforce, HubSpot, Intercom.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
Source