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Customer Success · head to head

Product Fruits vs SmartKarrot

Product Fruits logo

Product Fruits

Customer Success

In app onboarding, tours and checklists priced by monthly active users, not by seat

From
$83.25/month
Rated
-
Full reviewWebsite
SmartKarrot logo

SmartKarrot

Customer Success

Intelligent Customer Success Platform

From
$15000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Product Fruits pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.; SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users
  • They diverge on capability: Product Fruits covers Product tours, SmartKarrot covers Customer 360.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Product Fruits and SmartKarrot actually diverge.

Attributes where Product Fruits and SmartKarrot differ
AttributeProduct FruitsSmartKarrot
Starting price$83.25/month$15000/year
Pricing modelPer month by monthly active userssubscription
FoundedUnknown2018

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Product Fruits

  • Product tours
  • Hints and tooltips
  • Onboarding checklists
  • In app announcements
  • Surveys and NPS
  • Help centre widget
  • Segmentation
  • Analytics

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • Salesforce
  • HubSpot
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Product Fruits

  • A software company that wants to ship onboarding changes without putting them in an engineering sprintnot SmartKarrot
  • A team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not providenot SmartKarrot
  • A product manager running activation experiments where the cycle time of a release is the bottleneck, not the ideanot SmartKarrot
  • A small software business whose monthly active user count is under a few thousand and for whom Pendo enterprise pricing is out of reachnot SmartKarrot

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot Product Fruits
  • Segmenting accounts and users to target customer success playsnot Product Fruits
  • Reporting on customer success outcomes with embedded BI dashboardsnot Product Fruits

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Product Fruits

  • Pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.
  • Overage is not priced publicly. Product Fruits says the product keeps working above quota and that customer service will reach out to discuss a better fitting plan, so a spiky business should get overage terms in writing before signing.
  • The published rate card stops at Business, so any organisation beyond that scale is into a custom quote and loses the price transparency that made Product Fruits attractive in the first place.
  • There is no free plan, only a trial, so a team that wants to keep a small permanent deployment running without a subscription cannot, unlike some competitors in adjacent categories.
  • It is a smaller vendor than Pendo, Appcues and Userpilot, with a correspondingly smaller integration ecosystem and less depth in product analytics, so teams that want adoption tooling and analytics from one vendor will find it thin on the analytics half.

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

Pricing, plan by plan

Product Fruits

$83.25/month
  • Starter$83.25/month
    • 999 US dollars a year on annual billing, 111 US dollars a month if billed monthly
    • 1,500 monthly active users included
    • Tours, hints, checklists and announcements
  • Pro$140.25/month
    • 187 US dollars a month if billed monthly
    • Higher monthly active user allowance
    • Surveys, NPS and help centre widget
  • Business$280.5/month
    • 374 US dollars a month if billed monthly
    • Highest published monthly active user allowance
    • Advanced segmentation and analytics

SmartKarrot

$15000/year
  • Basic$15000/year
    • 5 included users
    • CRM functionality
    • Email and calendar integration
  • Growth$null/year
    • 10 included users
    • All Basic features
    • 1 SaaS product tracking
  • Pro$null/year
    • 25 included users
    • All Growth features
    • 3 SaaS products
  • Enterprise$null/year
    • Custom user count
    • Unlimited customization
    • 3+ SaaS products

Which should you pick?

Choose Product Fruits if

  • You need product tours.
  • You also want hints and tooltips.
Product Fruits review

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Questions people ask

Is Product Fruits or SmartKarrot better?
Neither clearly leads. Product Fruits starts at $83.25/month and SmartKarrot at $15000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Product Fruits or SmartKarrot?
Product Fruits starts at $83.25/month and SmartKarrot at $15000/year.
Does Product Fruits or SmartKarrot run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Product Fruits best used for?
Product Fruits is most often used for a software company that wants to ship onboarding changes without putting them in an engineering sprint, a team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not provide, a product manager running activation experiments where the cycle time of a release is the bottleneck, not the idea, a small software business whose monthly active user count is under a few thousand and for whom pendo enterprise pricing is out of reach. Of those, a software company that wants to ship onboarding changes without putting them in an engineering sprint and a team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not provide are not what SmartKarrot is typically brought in for.
What can Product Fruits do that SmartKarrot cannot?
Product Fruits covers Product tours, Hints and tooltips, Onboarding checklists, In app announcements. SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning.

Answered from the vendors’ own pages

Product Fruits: How is Product Fruits priced?

By monthly active users. Starter is 999 US dollars a year, which is 83.25 a month, for 1,500 monthly active users, or 111 a month billed monthly. Pro and Business are 140.25 and 280.50 a month on annual billing.

SmartKarrot: How much does SmartKarrot cost?

SmartKarrot's Basic plan costs $15,000 per year for 5 included users with CRM, email and calendar integration, and 2 third-party integrations. Growth and Pro plans require contacting sales for pricing. Enterprise plans are customized based on organizational requirements.

Source
Product Fruits: What happens if we exceed the monthly active user quota?

Product Fruits says the product keeps working for users above quota and that customer service will reach out to discuss a better fitting plan. Overage is not priced publicly, so agree the terms before signing.

SmartKarrot: What support is included in SmartKarrot plans?

The Basic plan includes email-based support only. Growth and Pro plans include a dedicated customer success manager. Enterprise plans offer premium support tier with customized support levels.

Source
Product Fruits: Is there a free plan?

No. There is a free trial with full access and no card required, but no permanently free tier.

SmartKarrot: What are SmartKarrot's add-on services?

SmartKarrot offers optional enhancements including SmartKonversation (call intelligence), SmartOps (AI-powered trend analysis), and embedded business intelligence for reporting. These add-ons are available across plan tiers.

Source
Product Fruits: How does it compare with Pendo?

Product Fruits is much cheaper and publishes its prices. Pendo has far deeper product analytics. If you need adoption guidance only, Product Fruits is the cheaper answer; if you need analytics too, it is not.

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