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Software · head to head

SmartKarrot vs Conga

SmartKarrot logo

SmartKarrot

Software

Intelligent Customer Success Platform

From
$499/month
Rated
-
Full reviewWebsite
Conga logo

Conga

Software

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users; Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • They diverge on capability: SmartKarrot covers Customer 360, Conga covers CPQ.

Where they differ

Only the attributes on which SmartKarrot and Conga actually diverge.

Attributes where SmartKarrot and Conga differ
AttributeSmartKarrotConga
Starting price$499/month$50/month
Founded20182006

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • HubSpot
  • Slack
  • Intercom

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • Microsoft Dynamics
  • SAP
  • Oracle

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot Conga
  • Segmenting accounts and users to target customer success playsnot Conga
  • Reporting on customer success outcomes with embedded BI dashboardsnot Conga

Conga

  • Generating quotes, contracts and documents from CRM datanot SmartKarrot
  • Contract lifecycle management with approvals and e-signaturenot SmartKarrot
  • Configure price quote workflows for complex salesnot SmartKarrot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

Pricing, plan by plan

SmartKarrot

$499/month
  • Professional$499/month
    • Health scores
    • Playbooks
    • Customer 360
  • Enterprise$1299/month
    • AI insights
    • Custom workflows
    • Advanced analytics

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Which should you pick?

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Questions people ask

Is SmartKarrot or Conga better?
Neither clearly leads. SmartKarrot starts at $499/month and Conga at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SmartKarrot or Conga?
SmartKarrot starts at $499/month and Conga at $50/month.
Does SmartKarrot or Conga run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is SmartKarrot best used for?
SmartKarrot is most often used for tracking customer onboarding phases and account health for a saas business, segmenting accounts and users to target customer success plays, reporting on customer success outcomes with embedded bi dashboards. Of those, tracking customer onboarding phases and account health for a saas business and segmenting accounts and users to target customer success plays are not what Conga is typically brought in for.
What can SmartKarrot do that Conga cannot?
SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Both handle Salesforce, Web support.
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Related pages

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