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Customer Success · head to head

SmartKarrot vs Better Proposals

SmartKarrot logo

SmartKarrot

Customer Success

Intelligent Customer Success Platform

From
$499/month
Rated
-
Full reviewWebsite
Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users; Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • They diverge on capability: SmartKarrot covers Customer 360, Better Proposals covers Proposal templates.

Where they differ

Only the attributes on which SmartKarrot and Better Proposals actually diverge.

Attributes where SmartKarrot and Better Proposals differ
AttributeSmartKarrotBetter Proposals
Starting price$499/month$19/month
Founded20182016

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • Slack
  • Intercom

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • Stripe
  • Zapier

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot Better Proposals
  • Segmenting accounts and users to target customer success playsnot Better Proposals
  • Reporting on customer success outcomes with embedded BI dashboardsnot Better Proposals

Better Proposals

  • Sending branded sales proposals with digital signaturesnot SmartKarrot
  • Taking payment at the point of signaturenot SmartKarrot
  • Tracking when a prospect opens and reads a proposalnot SmartKarrot
  • Reusable content library and templatesnot SmartKarrot
  • Approval workflows before a proposal goes out, on the Enterprise tiernot SmartKarrot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Pricing, plan by plan

SmartKarrot

$499/month
  • Professional$499/month
    • Health scores
    • Playbooks
    • Customer 360
  • Enterprise$1299/month
    • AI insights
    • Custom workflows
    • Advanced analytics

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Which should you pick?

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Questions people ask

Is SmartKarrot or Better Proposals better?
Neither clearly leads. SmartKarrot starts at $499/month and Better Proposals at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SmartKarrot or Better Proposals?
SmartKarrot starts at $499/month and Better Proposals at $19/month.
Does SmartKarrot or Better Proposals run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is SmartKarrot best used for?
SmartKarrot is most often used for tracking customer onboarding phases and account health for a saas business, segmenting accounts and users to target customer success plays, reporting on customer success outcomes with embedded bi dashboards. Of those, tracking customer onboarding phases and account health for a saas business and segmenting accounts and users to target customer success plays are not what Better Proposals is typically brought in for.
What can SmartKarrot do that Better Proposals cannot?
SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Both handle Salesforce, HubSpot, Web support.
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