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Customer Success · head to head

Better Proposals vs SmartKarrot

Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
Free
Rated
-
Full reviewWebsite
SmartKarrot logo

SmartKarrot

Customer Success

Intelligent Customer Success Platform

From
$15000/year
Rated
-
Full reviewWebsite

The short version

  • Only Better Proposals has a free tier, so it costs nothing to try first.
  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users
  • They diverge on capability: Better Proposals covers Proposal templates, SmartKarrot covers Customer 360.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Better Proposals and SmartKarrot actually diverge.

Attributes where Better Proposals and SmartKarrot differ
AttributeBetter ProposalsSmartKarrot
Starting priceFree$15000/year
Free tierYesNo
Founded20162018

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • Stripe
  • Zapier

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • Slack
  • Intercom

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot SmartKarrot
  • Taking payment at the point of signaturenot SmartKarrot
  • Tracking when a prospect opens and reads a proposalnot SmartKarrot
  • Reusable content library and templatesnot SmartKarrot
  • Approval workflows before a proposal goes out, on the Enterprise tiernot SmartKarrot

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot Better Proposals
  • Segmenting accounts and users to target customer success playsnot Better Proposals
  • Reporting on customer success outcomes with embedded BI dashboardsnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

Pricing, plan by plan

Better Proposals

Free
  • Starter$13/month
    • 1 maximum user seat
    • 10 monthly send limit
    • Digital signatures, interactive pricing, payment integrations
  • Premium$21/month
    • Unlimited user seats
    • 50 monthly send limit
    • Custom domain, CRM integrations, API/Zapier access
  • Enterprise$42/month
    • Unlimited user seats
    • Unlimited monthly sends
    • Content locking, simultaneous editing, manager approvals

SmartKarrot

$15000/year
  • Basic$15000/year
    • 5 included users
    • CRM functionality
    • Email and calendar integration
  • Growth$null/year
    • 10 included users
    • All Basic features
    • 1 SaaS product tracking
  • Pro$null/year
    • 25 included users
    • All Growth features
    • 3 SaaS products
  • Enterprise$null/year
    • Custom user count
    • Unlimited customization
    • 3+ SaaS products

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You want to start without paying.
  • You also want digital signatures.
Better Proposals review

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Questions people ask

Is Better Proposals or SmartKarrot better?
Neither clearly leads. Better Proposals starts at Free and SmartKarrot at $15000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or SmartKarrot?
Better Proposals has a free tier; the other does not. Paid plans start at Free for Better Proposals and $15000/year for SmartKarrot.
Does Better Proposals or SmartKarrot run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Better Proposals for free?
Yes. Better Proposals has a free tier, so you can try it without paying. SmartKarrot starts at $15000/year.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what SmartKarrot is typically brought in for.
What can Better Proposals do that SmartKarrot cannot?
Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Better Proposals: Does Better Proposals charge per user or per team?

Starter tier ($13/month) is limited to 1 user seat. Premium ($21/month) and Enterprise ($42/month) allow unlimited user seats at their respective prices.

Source
SmartKarrot: How much does SmartKarrot cost?

SmartKarrot's Basic plan costs $15,000 per year for 5 included users with CRM, email and calendar integration, and 2 third-party integrations. Growth and Pro plans require contacting sales for pricing. Enterprise plans are customized based on organizational requirements.

Source
Better Proposals: How much can I save with annual billing on Better Proposals?

Annual billing saves up to 35% compared to monthly billing. Starter becomes $19/month (billed annually), Premium becomes $29/month, and Enterprise becomes $49/month.

Source
SmartKarrot: What support is included in SmartKarrot plans?

The Basic plan includes email-based support only. Growth and Pro plans include a dedicated customer success manager. Enterprise plans offer premium support tier with customized support levels.

Source
Better Proposals: Is there a free trial for Better Proposals?

Yes, 14-day free trial available with no credit card required to get started.

Source
SmartKarrot: What are SmartKarrot's add-on services?

SmartKarrot offers optional enhancements including SmartKonversation (call intelligence), SmartOps (AI-powered trend analysis), and embedded business intelligence for reporting. These add-ons are available across plan tiers.

Source
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