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Customer Success · head to head

Better Proposals vs Product Fruits

Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
Free
Rated
-
Full reviewWebsite
Product Fruits logo

Product Fruits

Customer Success

In app onboarding, tours and checklists priced by monthly active users, not by seat

From
$83.25/month
Rated
-
Full reviewWebsite

The short version

  • Only Better Proposals has a free tier, so it costs nothing to try first.
  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Product Fruits pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.
  • They diverge on capability: Better Proposals covers Proposal templates, Product Fruits covers Product tours.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Better Proposals and Product Fruits actually diverge.

Attributes where Better Proposals and Product Fruits differ
AttributeBetter ProposalsProduct Fruits
Starting priceFree$83.25/month
Pricing modelsubscriptionPer month by monthly active users
Free tierYesNo
Founded2016Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Payment collection
  • Custom branding
  • Salesforce
  • HubSpot
  • Stripe
  • Zapier

Only in Product Fruits

  • Product tours
  • Hints and tooltips
  • Onboarding checklists
  • In app announcements
  • Surveys and NPS
  • Help centre widget
  • Segmentation

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Product Fruits
  • Taking payment at the point of signaturenot Product Fruits
  • Tracking when a prospect opens and reads a proposalnot Product Fruits
  • Reusable content library and templatesnot Product Fruits
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Product Fruits

Product Fruits

  • A software company that wants to ship onboarding changes without putting them in an engineering sprintnot Better Proposals
  • A team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not providenot Better Proposals
  • A product manager running activation experiments where the cycle time of a release is the bottleneck, not the ideanot Better Proposals
  • A small software business whose monthly active user count is under a few thousand and for whom Pendo enterprise pricing is out of reachnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Product Fruits

  • Pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.
  • Overage is not priced publicly. Product Fruits says the product keeps working above quota and that customer service will reach out to discuss a better fitting plan, so a spiky business should get overage terms in writing before signing.
  • The published rate card stops at Business, so any organisation beyond that scale is into a custom quote and loses the price transparency that made Product Fruits attractive in the first place.
  • There is no free plan, only a trial, so a team that wants to keep a small permanent deployment running without a subscription cannot, unlike some competitors in adjacent categories.
  • It is a smaller vendor than Pendo, Appcues and Userpilot, with a correspondingly smaller integration ecosystem and less depth in product analytics, so teams that want adoption tooling and analytics from one vendor will find it thin on the analytics half.

Pricing, plan by plan

Better Proposals

Free
  • Starter$13/month
    • 1 maximum user seat
    • 10 monthly send limit
    • Digital signatures, interactive pricing, payment integrations
  • Premium$21/month
    • Unlimited user seats
    • 50 monthly send limit
    • Custom domain, CRM integrations, API/Zapier access
  • Enterprise$42/month
    • Unlimited user seats
    • Unlimited monthly sends
    • Content locking, simultaneous editing, manager approvals

Product Fruits

$83.25/month
  • Starter$83.25/month
    • 999 US dollars a year on annual billing, 111 US dollars a month if billed monthly
    • 1,500 monthly active users included
    • Tours, hints, checklists and announcements
  • Pro$140.25/month
    • 187 US dollars a month if billed monthly
    • Higher monthly active user allowance
    • Surveys, NPS and help centre widget
  • Business$280.5/month
    • 374 US dollars a month if billed monthly
    • Highest published monthly active user allowance
    • Advanced segmentation and analytics

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You want to start without paying.
  • You also want digital signatures.
Better Proposals review

Choose Product Fruits if

  • You need product tours.
  • You also want hints and tooltips.
Product Fruits review

Questions people ask

Is Better Proposals or Product Fruits better?
Neither clearly leads. Better Proposals starts at Free and Product Fruits at $83.25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or Product Fruits?
Better Proposals has a free tier; the other does not. Paid plans start at Free for Better Proposals and $83.25/month for Product Fruits.
Does Better Proposals or Product Fruits run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Better Proposals for free?
Yes. Better Proposals has a free tier, so you can try it without paying. Product Fruits starts at $83.25/month.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Product Fruits is typically brought in for.
What can Better Proposals do that Product Fruits cannot?
Better Proposals covers Proposal templates, Digital signatures, Payment collection, Custom branding. Product Fruits covers Product tours, Hints and tooltips, Onboarding checklists, In app announcements. Both handle Analytics.

Answered from the vendors’ own pages

Better Proposals: Does Better Proposals charge per user or per team?

Starter tier ($13/month) is limited to 1 user seat. Premium ($21/month) and Enterprise ($42/month) allow unlimited user seats at their respective prices.

Source
Product Fruits: How is Product Fruits priced?

By monthly active users. Starter is 999 US dollars a year, which is 83.25 a month, for 1,500 monthly active users, or 111 a month billed monthly. Pro and Business are 140.25 and 280.50 a month on annual billing.

Better Proposals: How much can I save with annual billing on Better Proposals?

Annual billing saves up to 35% compared to monthly billing. Starter becomes $19/month (billed annually), Premium becomes $29/month, and Enterprise becomes $49/month.

Source
Product Fruits: What happens if we exceed the monthly active user quota?

Product Fruits says the product keeps working for users above quota and that customer service will reach out to discuss a better fitting plan. Overage is not priced publicly, so agree the terms before signing.

Better Proposals: Is there a free trial for Better Proposals?

Yes, 14-day free trial available with no credit card required to get started.

Source
Product Fruits: Is there a free plan?

No. There is a free trial with full access and no card required, but no permanently free tier.

Product Fruits: How does it compare with Pendo?

Product Fruits is much cheaper and publishes its prices. Pendo has far deeper product analytics. If you need adoption guidance only, Product Fruits is the cheaper answer; if you need analytics too, it is not.

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