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E-Commerce · head to head

Etsy vs Shopify

Etsy logo

Etsy

E-Commerce

Global marketplace for handmade, vintage, and unique items

From
On request
Rated
-
Full reviewWebsite
Shopify logo

Shopify

E-Commerce

The most trusted ecommerce platform to start, grow, and scale your business

From
$24/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Etsy transaction fees at 6.5% of sale price; Shopify using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus
  • They diverge on capability: Etsy covers Shop setup, Shopify covers Hosted ecommerce platform.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which Etsy and Shopify actually diverge.

Attributes where Etsy and Shopify differ
AttributeEtsyShopify
Starting priceOn request$24/month
Pricing modeltransactionsubscription
Founded20052006

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Etsy

  • Shop setup
  • Product listings
  • Shop customization
  • Order management
  • Shipping labels
  • Reviews & ratings
  • Shipping protection

Only in Shopify

  • Hosted ecommerce platform
  • Inventory management
  • Order tracking
  • Marketing automation
  • Apps and integrations
  • Multi-channel selling
  • SSL certificate

Both cover

  • Payment processing

What people use each for

The jobs each tool is most often brought in to do.

Etsy

  • Selling handmade crafts and unique itemsnot Shopify
  • Reselling vintage goods and collectiblesnot Shopify
  • Marketing handpicked curated productsnot Shopify
  • Operating storefront with secured payment processingnot Shopify

Shopify

  • Running a hosted ecommerce store with payments and fulfilmentnot Etsy
  • Selling across online, in person and social channels from one cataloguenot Etsy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Etsy

  • Transaction fees at 6.5% of sale price
  • Payment processing fee of 3% plus $0.25 per transaction
  • 15% offsite ads fee for sales from Etsy external advertising
  • No monthly subscription covers fees - all fees per transaction

Shopify

  • Using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus
  • That fee makes the cheapest plan the most expensive place to use an outside processor, which is the opposite of how plans usually work
  • Card rates also improve with the plan, from 2.9% on Basic to 2.7% on Advanced
  • Amex is charged at a higher rate than other cards on every plan below Plus
  • Plus starts at $2,300 a month
  • The advertised lower monthly prices require paying a year up front

Pricing, plan by plan

Etsy

On request
  • Seller Fees$0.2/listing
    • Listing fee per item for 4 months
  • Transaction Fee$6.5/percent
    • 6.5% of sale price including shipping
  • Payment Processing Fee$3/percent
    • 3% of sale price plus $0.25 per transaction
  • Offsite Ads Fee$15/percent
    • 15% of sale price when sale results from Etsy external advertising

Shopify

$24/month
  • Basic$24/month
    • For solo entrepreneurs
    • $32/month on monthly billing
    • 2.9% + AED1.00 transaction fee (standard cards)
  • Grow$69/month
    • For small teams
    • $92/month on monthly billing
    • 2.8% + AED1.00 transaction fee (standard cards)
  • Advanced$299/month
    • For global reach
    • $399/month on monthly billing
    • 2.7% + AED1.00 transaction fee (standard cards)
  • Plus$2300/month
    • For complex businesses
    • most competitive transaction rates

Which should you pick?

Choose Etsy if

  • You need shop setup.
  • You also want product listings.
Etsy review

Choose Shopify if

  • You need hosted ecommerce platform.
  • You also want inventory management.
Shopify review

Questions people ask

Is Etsy or Shopify better?
Neither clearly leads. Etsy starts at On request and Shopify at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Etsy or Shopify?
Etsy starts at On request and Shopify at $24/month.
Does Etsy or Shopify run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Etsy best used for?
Etsy is most often used for selling handmade crafts and unique items, reselling vintage goods and collectibles, marketing handpicked curated products, operating storefront with secured payment processing. Of those, selling handmade crafts and unique items and reselling vintage goods and collectibles are not what Shopify is typically brought in for.
What can Etsy do that Shopify cannot?
Etsy covers Shop setup, Product listings, Shop customization, Order management. Shopify covers Hosted ecommerce platform, Inventory management, Order tracking, Marketing automation. Both handle Payment processing.

Answered from the vendors’ own pages

Etsy: What is the listing fee on Etsy?

Each listing costs $0.20 and is active for 4 months. You only pay transaction and payment processing fees when you make a sale.

Source
Shopify: How much does Shopify cost?

Shopify's Basic tier is $24/month (or $32/month monthly), Grow is $69/month (or $92/month monthly), Advanced is $299/month (or $399/month monthly), and Plus starts at $2,300/month. Annual subscriptions include 25% discount versus monthly billing.

Source
Etsy: What are Etsy's transaction and payment fees?

Etsy charges 6.5% transaction fee on the sale price including shipping, plus 3% and $0.25 for payment processing per transaction. If a sale results from Etsy's external advertising, an additional 15% offsite ads fee applies.

Source
Shopify: Does Shopify offer a free trial?

Yes, Shopify offers 3 days free, then $1/month for 3 months without requiring a credit card.

Source
Etsy: Are there monthly subscription costs?

No, Etsy does not require a monthly subscription. You pay per listing ($0.20) and transaction-based fees when you make sales.

Source
Shopify: What payment processing fees does Shopify charge?

Transaction rates vary by plan: Basic charges 2.9% + AED1.00 (standard cards), Grow charges 2.8% + AED1.00, Advanced charges 2.7% + AED1.00, and Plus offers the most competitive rates. American Express charges 0.1% higher across all plans.

Source
Etsy: What types of items can I sell on Etsy?

Etsy allows items you made, designed, handpicked, or sourced that meet Creativity Standards. The marketplace focuses on unique, handmade, or vintage goods rather than mass-produced items.

Source
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