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E-Commerce · head to head

Magento vs Shopify

Magento logo

Magento

E-Commerce

Open core commerce platform, free as Magento Open Source and licensed by revenue as Adobe Commerce

From
Free
Rated
-
Full reviewWebsite
Shopify logo

Shopify

E-Commerce

The most trusted ecommerce platform to start, grow, and scale your business

From
$24/month
Rated
-
Full reviewWebsite

The short version

  • Only Magento has a free tier, so it costs nothing to try first.
  • Each has a real cost: Magento it is open core rather than open source, so B2B, customer segmentation, content staging and the Adobe analytics and recommendation services sit behind the Adobe Commerce licence, and discovering that mid-project converts a free platform into a revenue-banded contract.; Shopify using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus
  • They diverge on capability: Magento covers Two editions, Shopify covers Hosted ecommerce platform.
  • Prices and features above were last checked on 15 September 2026.

Where they differ

Only the attributes on which Magento and Shopify actually diverge.

Attributes where Magento and Shopify differ
AttributeMagentoShopify
Starting priceFree$24/month
Pricing modelopen-sourcesubscription
Free tierYesNo
Founded20082006

Identical on both: platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Magento

  • Two editions
  • Complex catalogue handling
  • Multi-store and multi-website
  • Native B2B in the paid edition
  • Multi-currency and multi-region
  • Composer module system
  • GraphQL and REST APIs
  • Hyva and Mage-OS ecosystem

Only in Shopify

  • Hosted ecommerce platform
  • Payment processing
  • Inventory management
  • Order tracking
  • Marketing automation
  • Apps and integrations
  • Multi-channel selling
  • SSL certificate

What people use each for

The jobs each tool is most often brought in to do.

Magento

  • A retailer with tens of thousands of SKUs and attribute-heavy catalogue logic that SaaS platforms restrictnot Shopify
  • A multi-brand or multi-region group needing separate websites, currencies and tax treatment from one back officenot Shopify
  • A B2B seller needing company accounts, negotiated pricing and quoting inside the storefrontnot Shopify
  • An enterprise with an in-house or retained development team that treats commerce as owned softwarenot Shopify

Shopify

  • Running a hosted ecommerce store with payments and fulfilmentnot Magento
  • Selling across online, in person and social channels from one cataloguenot Magento

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Magento

  • It is open core rather than open source, so B2B, customer segmentation, content staging and the Adobe analytics and recommendation services sit behind the Adobe Commerce licence, and discovering that mid-project converts a free platform into a revenue-banded contract.
  • The Adobe Commerce licence is priced on bands of gross merchandise value, so the platform bill increases as the store succeeds and is largely unrelated to the infrastructure or support you consume.
  • A production installation needs a search engine, a cache, a reverse proxy, a message queue and a database tuned together, so hosting is a DevOps engagement rather than a plan, and the first serious traffic event is where under-sizing becomes visible.
  • Minor version upgrades regularly break third party modules, so staying current means a regression testing and remediation project several times a year, and merchants who skip upgrades to avoid that end up running software with unpatched vulnerabilities.
  • The specialist developer market is small and expensive relative to other platforms, so an agency retainer becomes a permanent operating cost and losing that agency is a genuine business continuity problem rather than a procurement inconvenience.

Shopify

  • Using any payment provider other than Shopify Payments adds a transaction fee on top of the card rate, at 2% on Basic falling to 0.2% on Plus
  • That fee makes the cheapest plan the most expensive place to use an outside processor, which is the opposite of how plans usually work
  • Card rates also improve with the plan, from 2.9% on Basic to 2.7% on Advanced
  • Amex is charged at a higher rate than other cards on every plan below Plus
  • Plus starts at $2,300 a month
  • The advertised lower monthly prices require paying a year up front

Pricing, plan by plan

Magento

Free
  • Magento Open SourceFree
    • Unlimited products
    • Multiple storefronts
    • Advanced marketing
  • Adobe Commerce$20000/year
    • All Open Source features
    • 24/7 enterprise support
    • Managed cloud hosting

Shopify

$24/month
  • Basic$24/month
    • For solo entrepreneurs
    • $32/month on monthly billing
    • 2.9% + AED1.00 transaction fee (standard cards)
  • Grow$69/month
    • For small teams
    • $92/month on monthly billing
    • 2.8% + AED1.00 transaction fee (standard cards)
  • Advanced$299/month
    • For global reach
    • $399/month on monthly billing
    • 2.7% + AED1.00 transaction fee (standard cards)
  • Plus$2300/month
    • For complex businesses
    • most competitive transaction rates

Which should you pick?

Choose Magento if

  • You need two editions.
  • You want to start without paying.
  • You also want complex catalogue handling.
Magento review

Choose Shopify if

  • You need hosted ecommerce platform.
  • You also want payment processing.
Shopify review

Questions people ask

Is Magento or Shopify better?
Neither clearly leads. Magento starts at Free and Shopify at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Magento or Shopify?
Magento has a free tier; the other does not. Paid plans start at Free for Magento and $24/month for Shopify.
Does Magento or Shopify run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Magento for free?
Yes. Magento has a free tier, so you can try it without paying. Shopify starts at $24/month.
What is Magento best used for?
Magento is most often used for a retailer with tens of thousands of skus and attribute-heavy catalogue logic that saas platforms restrict, a multi-brand or multi-region group needing separate websites, currencies and tax treatment from one back office, a b2b seller needing company accounts, negotiated pricing and quoting inside the storefront, an enterprise with an in-house or retained development team that treats commerce as owned software. Of those, a retailer with tens of thousands of skus and attribute-heavy catalogue logic that saas platforms restrict and a multi-brand or multi-region group needing separate websites, currencies and tax treatment from one back office are not what Shopify is typically brought in for.
What can Magento do that Shopify cannot?
Magento covers Two editions, Complex catalogue handling, Multi-store and multi-website, Native B2B in the paid edition. Shopify covers Hosted ecommerce platform, Payment processing, Inventory management, Order tracking.

Answered from the vendors’ own pages

Magento: Is Magento free?

Magento Open Source is. Adobe Commerce is not, and it holds back B2B, segmentation, content staging and the Adobe analytics and recommendation layer. Establish which edition a requirement needs before you commit.

Shopify: How much does Shopify cost?

Shopify's Basic tier is $24/month (or $32/month monthly), Grow is $69/month (or $92/month monthly), Advanced is $299/month (or $399/month monthly), and Plus starts at $2,300/month. Annual subscriptions include 25% discount versus monthly billing.

Source
Magento: How is Adobe Commerce priced?

On bands of gross merchandise value, so the licence grows with revenue rather than with usage. Model it against your three year forecast, not this year's turnover.

Shopify: Does Shopify offer a free trial?

Yes, Shopify offers 3 days free, then $1/month for 3 months without requiring a credit card.

Source
Magento: What does it really cost to run?

Licence if applicable, plus tuned infrastructure, plus a specialist agency or in-house team. For most deployments the people and hosting exceed the licence.

Shopify: What payment processing fees does Shopify charge?

Transaction rates vary by plan: Basic charges 2.9% + AED1.00 (standard cards), Grow charges 2.8% + AED1.00, Advanced charges 2.7% + AED1.00, and Plus offers the most competitive rates. American Express charges 0.1% higher across all plans.

Source
Magento: Why do agencies keep mentioning Hyva?

The stock front end stack is slow to develop against, so Hyva, a commercially licensed replacement front end, has become a common default. It is another licence to budget for.

Magento: What happened with Magento 1?

It reached end of life and left merchants on unsupported, unpatched software facing a full replatform. It is the reference point for how long to assume support for any edition you adopt.

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