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Customer Support · head to head

ServiceNow vs VMware Carbon Black

ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Rated
-
Full reviewWebsite
V

VMware Carbon Black

Cybersecurity

Cloud-delivered endpoint protection and EDR, now owned by Broadcom and positioned alongside Symantec.

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow; VMware Carbon Black broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
  • They diverge on capability: ServiceNow covers ITSM, VMware Carbon Black covers Endpoint Standard.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ServiceNow and VMware Carbon Black actually diverge.

Attributes where ServiceNow and VMware Carbon Black differ
AttributeServiceNowVMware Carbon Black
Pricing modelquotesubscription
PlatformsWeb, Ios, AndroidDesktop, Api
CategoryCustomer SupportCybersecurity
Founded20042002

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Slack
  • Microsoft Teams

Only in VMware Carbon Black

  • Endpoint Standard
  • Enterprise EDR
  • Audit and Remediation
  • Single sensor
  • Live Response
  • Workload protection
  • Container security
  • Watchlists and feeds

What people use each for

The jobs each tool is most often brought in to do.

ServiceNow

  • Enterprise IT managementnot VMware Carbon Black
  • Digital transformationnot VMware Carbon Black
  • Workflow automationnot VMware Carbon Black

VMware Carbon Black

  • A SOC that wants unfiltered endpoint telemetry to hunt over rather than only vendor-generated alertsnot ServiceNow
  • A vSphere estate that wants workload protection deployed through the hypervisor instead of installing an agent in every guestnot ServiceNow
  • Replacing signature antivirus after an incident where the incumbent product had no record of what the attacker didnot ServiceNow
  • An organisation already inside a Broadcom or Symantec enterprise agreement that can consolidate endpoint onto an existing contractnot ServiceNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

VMware Carbon Black

  • Broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
  • Continuous EDR recording is retained for a defined window and longer retention is a paid tier, so the investigation you most need is often the one whose telemetry has already aged out, and that is discovered during the incident rather than before it.
  • The product assumes an operator: watchlists, policy tuning and alert triage are ongoing work, and organisations without a dedicated analyst or an MDR contract typically leave policies in monitor mode and pay for telemetry that is never reviewed.
  • The sensor operates in the same kernel and file-filter territory as other endpoint agents, so running it alongside an incumbent antivirus, DLP or backup agent commonly produces performance complaints and requires maintained exclusion lists on both sides.
  • Linux sensor support is tied to specific distribution and kernel versions, so a routine operating system upgrade can leave hosts without a supported sensor until a matching build ships, and anything outside the supported list gets no coverage at all.

Pricing, plan by plan

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

VMware Carbon Black

On request
  • CB Endpoint StandardFree
    • NGAV
    • Behavioral EDR
    • Device control
  • CB Endpoint AdvancedFree
    • All Standard features
    • Threat hunting
    • Audit and remediation
  • CB Endpoint EnterpriseFree
    • All Advanced features
    • Advanced threat hunting
    • Live response

Which should you pick?

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Choose VMware Carbon Black if

  • You need endpoint standard.
  • You work on Desktop, Api.
  • You also want enterprise edr.
VMware Carbon Black review

Questions people ask

Is ServiceNow or VMware Carbon Black better?
Neither clearly leads. ServiceNow starts at On request and VMware Carbon Black at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ServiceNow or VMware Carbon Black?
ServiceNow starts at On request and VMware Carbon Black at On request.
Does ServiceNow or VMware Carbon Black run on more platforms?
ServiceNow runs on Web, Ios, Android. VMware Carbon Black runs on Desktop, Api.
What is ServiceNow best used for?
ServiceNow is most often used for enterprise it management, digital transformation, workflow automation. Of those, enterprise it management and digital transformation are not what VMware Carbon Black is typically brought in for.
What can ServiceNow do that VMware Carbon Black cannot?
ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. VMware Carbon Black covers Endpoint Standard, Enterprise EDR, Audit and Remediation, Single sensor.

Answered from the vendors’ own pages

ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
VMware Carbon Black: Who owns Carbon Black now?

Broadcom. It acquired VMware in November 2023, and Carbon Black now sits in Broadcom's enterprise security business alongside Symantec. VMware branding is being phased out.

ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
VMware Carbon Black: Why do the docs use names I do not recognise?

The product has been renamed repeatedly. CB Defense is now Endpoint Standard, CB ThreatHunter is Enterprise EDR and CB LiveOps is Audit and Remediation. Older community answers and runbooks still use the previous names.

ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
VMware Carbon Black: Does it replace my existing antivirus?

Yes on supported Windows, macOS and Linux versions, and running it alongside another antivirus is not recommended because the two agents contend for the same hooks. Check your compliance requirements, as some auditors still ask for a named antivirus product.

VMware Carbon Black: Do I need a full-time analyst to run it?

To get value from Enterprise EDR, effectively yes. The prevention tier can run with part-time attention, but the hunting and recording capability is only worth its cost if somebody is querying it, which is why many customers buy it through an MDR provider.

VMware Carbon Black: How is it licensed?

Per endpoint, per year, with the capability tier determining the rate and workload and container protection priced separately. Extended EDR data retention is an additional line item.

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