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Cybersecurity · head to head

DTiQ vs VMware Carbon Black

DTiQ logo

DTiQ

Cybersecurity

Managed video loss prevention with human auditors for restaurants, convenience stores and retail

From
On request
Rated
-
Full reviewWebsite
V

VMware Carbon Black

Cybersecurity

Cloud-delivered endpoint protection and EDR, now owned by Broadcom and positioned alongside Symantec.

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DTiQ you are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.; VMware Carbon Black broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
  • They diverge on capability: DTiQ covers SmartAudit, VMware Carbon Black covers Endpoint Standard.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which DTiQ and VMware Carbon Black actually diverge.

Attributes where DTiQ and VMware Carbon Black differ
AttributeDTiQVMware Carbon Black
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidDesktop, Api
FoundedUnknown2002

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DTiQ

  • SmartAudit
  • POS transaction linking
  • 360iQ platform
  • Exception alerting
  • Drive-through timing
  • Food safety and compliance checks
  • Managed installation

Only in VMware Carbon Black

  • Endpoint Standard
  • Enterprise EDR
  • Audit and Remediation
  • Single sensor
  • Live Response
  • Workload protection
  • Container security
  • Watchlists and feeds

What people use each for

The jobs each tool is most often brought in to do.

DTiQ

  • A multi-unit quick service franchisee who has no one available to review video across fifteen storesnot VMware Carbon Black
  • A convenience store chain investigating till fraud by matching voids to what actually happened at the counternot VMware Carbon Black
  • An operator enforcing drive-through service time standards across locations from evidence rather than anecdotenot VMware Carbon Black
  • A brand auditing food safety and cleanliness compliance at franchise sites without sending a field managernot VMware Carbon Black

VMware Carbon Black

  • A SOC that wants unfiltered endpoint telemetry to hunt over rather than only vendor-generated alertsnot DTiQ
  • A vSphere estate that wants workload protection deployed through the hypervisor instead of installing an agent in every guestnot DTiQ
  • Replacing signature antivirus after an incident where the incumbent product had no record of what the attacker didnot DTiQ
  • An organisation already inside a Broadcom or Symantec enterprise agreement that can consolidate endpoint onto an existing contractnot DTiQ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DTiQ

  • You are buying labour, so the cost per site is far higher than a self-service video licence and it does not fall as camera prices do.
  • Audits are sampled, not continuous, so a problem outside the reviewed window is invisible and the score is a statistical impression rather than a complete record.
  • Nothing is published on price and the commercial shape is a multi-year managed service agreement, which is harder to exit than a software subscription and typically involves bundled hardware you do not own.
  • Ownership changed in a $200 million Digital Alpha led investment tied to a Cisco Meraki partnership, so the hardware and network roadmap may shift under an existing estate.
  • It is built around restaurant, convenience and retail operating models, so an organisation outside those verticals gets a generic video product and pays for an audit methodology that does not fit its work.

VMware Carbon Black

  • Broadcom's enterprise model concentrates direct sales and support on its largest accounts and moves everyone else to resellers, so a mid-size customer can lose named support contacts and face a substantially repriced renewal with limited notice.
  • Continuous EDR recording is retained for a defined window and longer retention is a paid tier, so the investigation you most need is often the one whose telemetry has already aged out, and that is discovered during the incident rather than before it.
  • The product assumes an operator: watchlists, policy tuning and alert triage are ongoing work, and organisations without a dedicated analyst or an MDR contract typically leave policies in monitor mode and pay for telemetry that is never reviewed.
  • The sensor operates in the same kernel and file-filter territory as other endpoint agents, so running it alongside an incumbent antivirus, DLP or backup agent commonly produces performance complaints and requires maintained exclusion lists on both sides.
  • Linux sensor support is tied to specific distribution and kernel versions, so a routine operating system upgrade can leave hosts without a supported sensor until a matching build ships, and anything outside the supported list gets no coverage at all.

Pricing, plan by plan

DTiQ

On request
  • DTiQ managed service$undefined/month
    • Priced per location as a managed service, not per camera
    • Audit frequency and scope determine the rate
    • Hardware and installation bundled into the service agreement

VMware Carbon Black

On request
  • CB Endpoint StandardFree
    • NGAV
    • Behavioral EDR
    • Device control
  • CB Endpoint AdvancedFree
    • All Standard features
    • Threat hunting
    • Audit and remediation
  • CB Endpoint EnterpriseFree
    • All Advanced features
    • Advanced threat hunting
    • Live response

Which should you pick?

Choose DTiQ if

  • You need smartaudit.
  • You work on Web, iOS, Android.
  • You also want pos transaction linking.
DTiQ review

Choose VMware Carbon Black if

  • You need endpoint standard.
  • You work on Desktop, Api.
  • You also want enterprise edr.
VMware Carbon Black review

Questions people ask

Is DTiQ or VMware Carbon Black better?
Neither clearly leads. DTiQ starts at On request and VMware Carbon Black at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DTiQ or VMware Carbon Black?
DTiQ starts at On request and VMware Carbon Black at On request.
Does DTiQ or VMware Carbon Black run on more platforms?
DTiQ runs on Web, iOS, Android. VMware Carbon Black runs on Desktop, Api.
What is DTiQ best used for?
DTiQ is most often used for a multi-unit quick service franchisee who has no one available to review video across fifteen stores, a convenience store chain investigating till fraud by matching voids to what actually happened at the counter, an operator enforcing drive-through service time standards across locations from evidence rather than anecdote, a brand auditing food safety and cleanliness compliance at franchise sites without sending a field manager. Of those, a multi-unit quick service franchisee who has no one available to review video across fifteen stores and a convenience store chain investigating till fraud by matching voids to what actually happened at the counter are not what VMware Carbon Black is typically brought in for.
What can DTiQ do that VMware Carbon Black cannot?
DTiQ covers SmartAudit, POS transaction linking, 360iQ platform, Exception alerting. VMware Carbon Black covers Endpoint Standard, Enterprise EDR, Audit and Remediation, Single sensor.

Answered from the vendors’ own pages

DTiQ: Is DTiQ a video management system?

Not primarily. It is a managed service where human auditors review your footage and deliver scored reports. The platform exists to support that service.

VMware Carbon Black: Who owns Carbon Black now?

Broadcom. It acquired VMware in November 2023, and Carbon Black now sits in Broadcom's enterprise security business alongside Symantec. VMware branding is being phased out.

DTiQ: How is it priced?

Per location as a managed service, based on audit scope and frequency, with hardware and installation bundled. Nothing is published.

VMware Carbon Black: Why do the docs use names I do not recognise?

The product has been renamed repeatedly. CB Defense is now Endpoint Standard, CB ThreatHunter is Enterprise EDR and CB LiveOps is Audit and Remediation. Older community answers and runbooks still use the previous names.

DTiQ: Who owns DTiQ?

Digital Alpha holds a majority stake following a $200 million investment that bought out Bain Capital, BV Investment Partners and others, alongside a Cisco Meraki partnership.

VMware Carbon Black: Does it replace my existing antivirus?

Yes on supported Windows, macOS and Linux versions, and running it alongside another antivirus is not recommended because the two agents contend for the same hooks. Check your compliance requirements, as some auditors still ask for a named antivirus product.

DTiQ: Does it integrate with my POS?

Yes, with major restaurant and convenience store point of sale systems, which is what allows transaction exceptions to be replayed on video.

VMware Carbon Black: Do I need a full-time analyst to run it?

To get value from Enterprise EDR, effectively yes. The prevention tier can run with part-time attention, but the hunting and recording capability is only worth its cost if somebody is querying it, which is why many customers buy it through an MDR provider.

VMware Carbon Black: How is it licensed?

Per endpoint, per year, with the capability tier determining the rate and workload and container protection priced separately. Extended EDR data retention is an additional line item.

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