Softwr

SEO · head to head

Frase vs Serpstat

Frase logo

Frase

SEO

AI content optimization and research tool for briefs, drafts, and SEO audits

From
$49/month
Rated
-
Full reviewWebsite
Serpstat logo

Serpstat

SEO

All-in-One SEO platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Serpstat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Frase and Serpstat actually diverge.

Attributes where Frase and Serpstat differ
AttributeFraseSerpstat
Starting price$49/monthFree
Free tierNoYes

Identical on both: pricing model (subscription), platforms (web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Frase

  • Content briefs and outlines
  • AI article drafting
  • Content Guard monitoring
  • Content audits
  • CMS publishing
  • Internal linking suggestions

Only in Serpstat

Nothing recorded that Frase does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Frase

  • Building SEO content briefs from competitor researchnot Serpstat
  • Drafting articles with AI assisted by SERP datanot Serpstat
  • Monitoring published content for ranking drops via Content Guardnot Serpstat
  • Auditing existing site content at scalenot Serpstat

Serpstat

  • Tracking keyword rankings across desktop, mobile, organic, and paid searchnot Frase
  • Monitoring brand mentions across ChatGPT, Claude, Gemini and 140+ AI modelsnot Frase
  • Analyzing competitor backlinks and ranking strategies at scalenot Frase
  • Generating white-label SEO reports for client delivery and retentionnot Frase
  • Auditing website technical health to improve click-through ratesnot Frase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Frase

  • The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
  • Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
  • Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

Frase

$49/month
  • Starter$49/month
    • 1 seat, 1 site
    • 10 articles/month
    • 50 audit pages/month
  • Professional$129/month
    • 3 seats, 5 sites
    • 40 articles/month
    • 250 audit pages/month
  • Scale$299/month
    • 5 seats, 10 domains
    • 100 articles/month
    • 1,000 audit pages/month
  • Enterprise$undefined/month
    • White-label portals
    • SSO/SAML
    • Dedicated account manager

Serpstat

Free
  • Individual$50/month
    • Best for freelancers and beginners
    • 5 projects, 100 daily searches, 10,000 monthly position checks
  • Team$100/month
    • Suited for small agencies and growing teams
    • Unlimited projects, 500 daily searches, up to 99,999 position checks
    • API access and Claude/ChatGPT integration
  • Team x2$169/month
    • Designed for agencies needing expanded capacity
    • Unlimited projects, 1,000 daily searches, 100,000 position checks
  • Agency$410/month
    • For large enterprises
    • Unlimited projects, 5,000 daily searches, 500,000 position checks
    • White Label Reports, Data Engineer Consultation, Phone Support

Which should you pick?

Choose Frase if

  • You need content briefs and outlines.
  • You work on web.
  • You also want ai article drafting.
Frase review

Choose Serpstat if

  • You want to start without paying.
Serpstat review

Questions people ask

Is Frase or Serpstat better?
Neither clearly leads. Frase starts at $49/month and Serpstat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Frase or Serpstat?
Serpstat has a free tier; the other does not. Paid plans start at $49/month for Frase and Free for Serpstat.
Does Frase or Serpstat run on more platforms?
Frase runs on web. Serpstat runs on Web.
Can I use Serpstat for free?
Yes. Serpstat has a free tier, so you can try it without paying. Frase starts at $49/month.
What is Frase best used for?
Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what Serpstat is typically brought in for.
What can Frase do that Serpstat cannot?
Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits.

Answered from the vendors’ own pages

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source
Serpstat: How much does Serpstat cost?

Serpstat offers four tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Annual billing provides up to 27% discount. A custom enterprise plan is also available.

Source
Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source
Serpstat: Does Serpstat offer a free trial?

Yes, Serpstat provides a 7-day free trial to explore core features. The trial requires credit card verification with a $1 charge that is refunded in 5-30 minutes.

Source
Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source
Serpstat: What payment methods does Serpstat accept?

Serpstat accepts credit cards, PayPal, and bank transfers. Users can upgrade or downgrade plans anytime, and custom enterprise pricing is available for organizations with specialized needs.

Source
Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source
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