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SEO · head to head

Frase vs Mangools

Frase logo

Frase

SEO

AI content optimization and research tool for briefs, drafts, and SEO audits

From
$49/month
Rated
-
Full reviewWebsite
Mangools logo

Mangools

SEO

A bundle of five simplified SEO tools including KWFinder and SERPWatcher

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.; Mangools the backlink index behind LinkMiner is far smaller than Ahrefs or Semrush, so link prospecting and competitor backlink audits are shallower than a serious link building programme needs.
  • They diverge on capability: Frase covers Content briefs and outlines, Mangools covers KWFinder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Frase and Mangools actually diverge.

Attributes where Frase and Mangools differ
AttributeFraseMangools
Starting price$49/monthOn request
Pricing modelsubscriptionPer month by usage volume

Identical on both: free tier (No), platforms (web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Frase

  • Content briefs and outlines
  • AI article drafting
  • Content Guard monitoring
  • Content audits
  • CMS publishing
  • Internal linking suggestions

Only in Mangools

  • KWFinder
  • SERPWatcher
  • SERPChecker
  • LinkMiner
  • SiteProfiler
  • Looker Studio connector

What people use each for

The jobs each tool is most often brought in to do.

Frase

  • Building SEO content briefs from competitor researchnot Mangools
  • Drafting articles with AI assisted by SERP datanot Mangools
  • Monitoring published content for ranking drops via Content Guardnot Mangools
  • Auditing existing site content at scalenot Mangools

Mangools

  • A solo blogger or freelancer doing keyword research who finds Ahrefs' pricing and interface disproportionate to their needsnot Frase
  • A small agency wanting one login covering keyword research, rank tracking and basic backlink checks for a handful of client sitesnot Frase
  • A content marketer who wants SERP-level competitive analysis without a full technical SEO platformnot Frase
  • A team standardising on a low-cost tool before graduating to Semrush or Ahrefs once budgets grownot Frase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Frase

  • The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
  • Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
  • Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

Mangools

  • The backlink index behind LinkMiner is far smaller than Ahrefs or Semrush, so link prospecting and competitor backlink audits are shallower than a serious link building programme needs.
  • There is no technical site crawler for large-scale audits, so any site beyond a few hundred pages needs a separate tool such as Screaming Frog alongside Mangools.
  • Feature access does not tier by capability, only by usage volume, so a team that wants more tracked keywords must upgrade the whole plan even if it does not need more keyword lookups.
  • It has no PPC or paid search competitive intelligence at all, which Semrush and SpyFu both offer, so it cannot inform paid media strategy.
  • Reviews consistently note keyword volume and difficulty estimates as less precise at scale than Ahrefs' or Semrush's larger crawl and index infrastructure.

Pricing, plan by plan

Frase

$49/month
  • Starter$49/month
    • 1 seat, 1 site
    • 10 articles/month
    • 50 audit pages/month
  • Professional$129/month
    • 3 seats, 5 sites
    • 40 articles/month
    • 250 audit pages/month
  • Scale$299/month
    • 5 seats, 10 domains
    • 100 articles/month
    • 1,000 audit pages/month
  • Enterprise$undefined/month
    • White-label portals
    • SSO/SAML
    • Dedicated account manager

Mangools

On request
  • Basic$49/month
    • All five Mangools tools included
    • Lower keyword lookup and tracked keyword allowances
    • Cheaper on annual billing
  • Premium$69/month
    • Higher keyword lookup and tracked keyword allowances
    • All five Mangools tools included
    • Cheaper on annual billing
  • Agency$129/month
    • Highest keyword lookup and tracked keyword allowances
    • All five Mangools tools included
    • Cheaper on annual billing

Which should you pick?

Choose Frase if

  • You need content briefs and outlines.
  • You work on web.
  • You also want ai article drafting.
Frase review

Choose Mangools if

  • You need kwfinder.
  • You also want serpwatcher.
Mangools review

Questions people ask

Is Frase or Mangools better?
Neither clearly leads. Frase starts at $49/month and Mangools at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Frase or Mangools?
Frase starts at $49/month and Mangools at On request.
Does Frase or Mangools run on more platforms?
Frase runs on web. Mangools runs on Web.
What is Frase best used for?
Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what Mangools is typically brought in for.
What can Frase do that Mangools cannot?
Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits. Mangools covers KWFinder, SERPWatcher, SERPChecker, LinkMiner.

Answered from the vendors’ own pages

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source
Mangools: Are all five tools included in every plan?

Yes. KWFinder, SERPWatcher, SERPChecker, LinkMiner and SiteProfiler are bundled in every paid tier; plans differ only by usage limits.

Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source
Mangools: Is there a free version?

A limited free trial and a 48-hour money-back guarantee are offered; there is no permanent free tier.

Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source
Mangools: How does it compare to Ahrefs on backlinks?

Its backlink index is materially smaller; Mangools is built for keyword research and rank tracking workflows, not as a backlink-first tool.

Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source
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