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Social Media · head to head

Metricool vs Sendible

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Sendible logo

Sendible

Social Media

Social media management platform built for agencies managing multiple client accounts

From
$1/month
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Sendible advertised starting prices per workspace understate typical cost, since real usage across multiple profiles quickly pushes buyers into higher tiers.
  • They diverge on capability: Metricool covers Content Planner, Sendible covers Workspaces.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Metricool and Sendible actually diverge.

Attributes where Metricool and Sendible differ
AttributeMetricoolSendible
Starting priceFree$1/month
Pricing modelfreemiumsubscription
Free tierYesNo
Platformsweb, ios, android, apiweb, ios, android

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Sendible

  • Workspaces
  • Assignment and approvals
  • Custom branded reports
  • Bulk scheduling
  • Unlimited users
  • Content libraries

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Sendible
  • Tracking competitor social performancenot Sendible
  • Automating client and team reportsnot Sendible
  • Managing paid social ad campaignsnot Sendible
  • Building a link-in-bio landing pagenot Sendible

Sendible

  • Agencies managing many client social accounts in one platformnot Metricool
  • Teams needing approval workflows before posts go livenot Metricool
  • Producing white-labeled reports for clientsnot Metricool
  • Bulk-scheduling large volumes of posts with dynamic fieldsnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Sendible

  • Advertised starting prices per workspace understate typical cost, since real usage across multiple profiles quickly pushes buyers into higher tiers.
  • Assignment and approval workflows are withheld from the entry-level Core plan, limiting it to solo or unmanaged use.
  • Custom branded client reports require at least the Premium tier, adding cost for agencies that need white-labeling early.

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Sendible

$1/month
  • Core$1/month
    • 1 workspace
    • 6 profiles
    • Unlimited users
  • Plus$3/month
    • 3 workspaces
    • 18 profiles
    • Assignment & approvals
  • Premium$7/month
    • 7 workspaces
    • 42 profiles
    • Content libraries
  • Elite$15/month
    • 15 workspaces
    • 90 profiles
    • Bulk posting dynamic fields

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Sendible if

  • You need workspaces.
  • You work on web, ios, android.
  • You also want assignment and approvals.
Sendible review

Questions people ask

Is Metricool or Sendible better?
Neither clearly leads. Metricool starts at Free and Sendible at $1/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Sendible?
Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and $1/month for Sendible.
Does Metricool or Sendible run on more platforms?
Metricool runs on web, ios, android, api. Sendible runs on web, ios, android.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Sendible starts at $1/month.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Sendible is typically brought in for.
What can Metricool do that Sendible cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Sendible covers Workspaces, Assignment and approvals, Custom branded reports, Bulk scheduling.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Sendible: What does Sendible cost?

Plans start at Core for $1 per workspace/month, rising through Plus, Premium, and Elite, up to Enterprise at $50 per workspace/month, each unlocking more workspaces and profiles.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Sendible: Is there a free trial?

Sendible offers a 14-day free trial with no card required and no contract commitment.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Sendible: How many users are included?

Every plan, from Core through Enterprise, includes unlimited users regardless of workspace or profile count.

Source
Sendible: What networks does Sendible support?

Sendible supports Instagram, Facebook, TikTok, LinkedIn, Google My Business, YouTube, Threads, and Bluesky across its plans.

Source
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