Real Estate · head to head
Propertyware vs Sell.Do

Propertyware
Real Estate
Single-family rental management from RealPage, sold per unit above a monthly minimum with a paid implementation
- From
- On request
- Rated
- -

Sell.Do
Real Estate
Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Propertyware pricing is per unit against a monthly minimum and there is a separate implementation fee, usually a multiple of the monthly subscription, so first-year cost is well above twelve times the running rate.; Sell.Do no pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
- They diverge on capability: Propertyware covers Custom fields and screens, Sell.Do covers Lead aggregation.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Propertyware and Sell.Do actually diverge.
| Attribute | Propertyware | Sell.Do |
|---|---|---|
| Pricing model | Per unit per month with a monthly minimum | quote |
Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Real Estate).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Propertyware
- Custom fields and screens
- Configurable owner portals
- Open API
- Owner accounting
- Maintenance and vendor management
- Inspections
- Leasing and marketing
Only in Sell.Do
- Lead aggregation
- Telephony and call analysis
- Unit inventory
- Site visit management
- Booking and agreement
- Post-sales collections
- Channel partner portal
- Jarvis AI scoring
What people use each for
The jobs each tool is most often brought in to do.
Propertyware
- A single-family operator with 500 or more scattered doors that need per-owner branded portalsnot Sell.Do
- A manager whose operating model does not fit standard software and who needs custom fields and screens rather than workaroundsnot Sell.Do
- An operator integrating property data into an in-house acquisitions or investor reporting system through an APInot Sell.Do
- A regional business running several markets under one ledger with owner-level management fee rules that differ by contractnot Sell.Do
Sell.Do
- An Indian residential developer whose bookings are tracked in a CRM but whose collections still live in Excelnot Propertyware
- A developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquirynot Propertyware
- A sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicksnot Propertyware
- A project launch where unit inventory must be visible and blockable live across a large sales floornot Propertyware
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Propertyware
- Pricing is per unit against a monthly minimum and there is a separate implementation fee, usually a multiple of the monthly subscription, so first-year cost is well above twelve times the running rate.
- Propertyware sits inside RealPage alongside strategic enterprise platforms, so the practical risk is not that it stops working but that it receives maintenance rather than development; ask for a written roadmap and end-of-life notice period.
- The interface is dated relative to newer cloud entrants, and the configurability that makes it capable also makes it slow to set up, which is why implementation is chargeable in the first place.
- It is built for scattered-site single-family stock, so apartment community workflows, commercial leases and HOA management are all poorly served.
- RealPage is the defendant in United States antitrust litigation concerning its revenue management software, which does not affect this product directly but is a factor when you are weighing a multi-year contract with the parent.
Sell.Do
- No pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
- The five-user minimum means small brokerages pay for seats they do not use.
- Aurum PropTech now holds a majority stake of roughly 84 per cent, so product direction serves a listed parent with a wide proptech portfolio, and buyers should get roadmap and data-portability commitments in writing.
- The product is written around Indian property practice, portals and payment structures, so it has little application outside India and no meaningful presence in other markets.
- Deep configuration of inventory, price lists and approval workflow is required before go-live, so implementation is measured in weeks and depends on vendor availability rather than self-service setup.
Pricing, plan by plan
Propertyware
On request- Basic$undefined/month
- Per unit rate against a monthly minimum
- Accounting, maintenance and tenant portal
- Implementation fee charged separately
- Plus$undefined/month
- Higher per unit rate against the same style of minimum
- Owner portals and custom fields
- Inspections
- Premium$undefined/month
- Highest per unit rate
- Open API access
- Custom portals and advanced configuration
Sell.Do
On request- Sell.Do$undefined/month
- Per active user per month, minimum five users
- Core CRM or full suite with inventory, channel partner, post-sales modules
- AI features such as lead scoring and voice agents billed as usage on top
Which should you pick?
Choose Propertyware if
- You need custom fields and screens.
- You work on Web, iOS, Android.
- You also want configurable owner portals.
Choose Sell.Do if
- You need lead aggregation.
- You work on Web, iOS, Android.
- You also want telephony and call analysis.
Questions people ask
- Is Propertyware or Sell.Do better?
- Neither clearly leads. Propertyware starts at On request and Sell.Do at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Propertyware or Sell.Do?
- Propertyware starts at On request and Sell.Do at On request.
- Does Propertyware or Sell.Do run on more platforms?
- Both run on Web, iOS, Android, so platform support will not decide this one for you.
- What is Propertyware best used for?
- Propertyware is most often used for a single-family operator with 500 or more scattered doors that need per-owner branded portals, a manager whose operating model does not fit standard software and who needs custom fields and screens rather than workarounds, an operator integrating property data into an in-house acquisitions or investor reporting system through an api, a regional business running several markets under one ledger with owner-level management fee rules that differ by contract. Of those, a single-family operator with 500 or more scattered doors that need per-owner branded portals and a manager whose operating model does not fit standard software and who needs custom fields and screens rather than workarounds are not what Sell.Do is typically brought in for.
- What can Propertyware do that Sell.Do cannot?
- Propertyware covers Custom fields and screens, Configurable owner portals, Open API, Owner accounting. Sell.Do covers Lead aggregation, Telephony and call analysis, Unit inventory, Site visit management.
Answered from the vendors’ own pages
Propertyware: Is Propertyware still being developed?
That is the question to put to the vendor in writing. It belongs to RealPage, whose development focus is its enterprise multifamily platforms, so ask for a release history and a stated end-of-life notice period.
Sell.Do: Who owns Sell.Do?
Aurum PropTech, a company listed on the Indian exchanges, holds a majority stake of around 84 per cent after increasing its shareholding.
Propertyware: Why is there an implementation fee?
Because the product is configured rather than switched on. Custom fields, portals and owner fee rules are set up during onboarding, and the fee is typically a multiple of the monthly subscription.
Sell.Do: Does it handle post-booking collections?
Yes, construction-linked demand generation, receipts and outstanding follow-up are part of the product, which is the main reason developers choose it over a general CRM.
Propertyware: Does it work for apartment communities?
Not well. It is designed for scattered-site single-family portfolios; apartment operators are steered towards other RealPage products.
Sell.Do: What does it cost?
It is quote only, priced per active user per month with a five-user minimum, plus usage charges for AI, WhatsApp, SMS and telephony.
Propertyware: Can I get my data out?
Yes, through the open API and standard exports, which is worth exercising during evaluation rather than at the point you decide to leave.
Sell.Do: Is it available outside India?
It is built for Indian property practice and portals. Buyers elsewhere will find the inventory, payment and compliance model does not match local process.
Related pages
More on Propertyware
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